Talking to Unicorns

Bex is a Strategic Storyteller from Christchurch, New Zealand. Bex has been freelancing as a copywriter, comms specialist and event manager in the impact sector since 2016.

In this 45 minute interview, we talked about what a storyteller does, the skills needed to be a great remote worker, coworking and her business Anteater.

I was really inspired by Bex. Anyone that needs help telling their brand story needs to get in touch with Bex.

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Bex on Unicorn Factory: https://www.unicornfactory.nz/profiles/bex-de-prospo

Authentic Storytelling: https://www.authenticstorytelling.co.nz/

It's Wednesday and that means it's time for a new episode of Talking to Unicorns.

Julian runs digital consultant Hullo Digital in Wellington, New Zealand.  In this episode of Talking to Unicorns, we had a chat about the Mad Men days of advertising, Julian's vision for Hullo Digital and plenty more.  Julian is an OG advertiser and I loved having a chat to him about what he is up to.

Abby Damen is a co-founder of Shut Up & Dance and a part-time freelance copywriter from Wellington, New Zealand.  I had a chat to Abby about her journey starting her own business, the ups and downs of having to move your events business online and how the first six months as a freelance copywriter has gone.  This video will be great for anyone who is on the fence about pursuing their passion!

Katrina Pace is a freelance copywriter from Auckland, New Zealand. Katrina works with businesses in the health and wellness industry in New Zealand, UK and the States to help clarify their messaging.  In our talk, we had a chat about her journey into the world of copywriting, why adding value to your community for free empowers people to trust you and much more.  This episode is filled with amazing insights for any aspiring copywriters! 

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Katrina on Unicorn Factory: https://www.unicornfactory.nz/profiles/katrina-pace  

Word of Wellness: https://www.wordsforwellness.com/

Alex Murton is a web designer and Webflow developer from Auckland, New Zealand. Alongside his partner Monica, he runs a boutique web design & development studio called Studio Almond.  

I had a talk to Alex about how to price your services on the higher end of the scale, why value-based pricing is a requirement for any freelancer wanted to build a business, how Webflow has changed his design and web design processes, and plenty more.  

Besides delivering amazing work, Alex is incredibly business savvy, and I highly recommend checking this episode out, if you want some actionable insights on taking your freelance business to the next level.  

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Unicorn Factory: https://www.unicornfatory.nz  

Alex on Unicorn Factory: https://www.unicornfactory.nz/profiles/alex-murton  

Studio Almond: https://www.almond.studio/  

Webflow: https://www.webflow.com 

The business of Authority Podcast: https://www.thebusinessofauthority.com/

In this weeks episode, I talk to Jenny Eastwood, a freelance copywriter from Auckland. Jenny has an amazing story about how she got into freelancing. 

Inside of eight months, Jenny went from working as a hairdresser to working as a copywriter from tech startups to now freelancing fulltime.  

We talked about that journey, how she landed her first clients, putting yourself out there when you are getting started, her Reddit post that blew up and plenty more.  Really enjoyed talking to Jenny! Check it out!  

Links: 

Jenny Eastwood on Unicorn Factory: https://www.unicornfactory.nz/profiles/jenny-eastwood  

The Reddit Article: https://www.reddit.com/r/Entrepreneur/comments/ge9swn/i_changed_careers_and_went_from_40k_to_100k_in/  

Jenny's Website: https://www.eastwoodcreative.co/

Denym Bird is a freelance digital marketer and entrepreneur from Auckland, New Zealand. Besides running his marketing agency Hypergiant, he also runs Paintvine, an events company that organises wine and paint events in NZ and the UK.  

I had a talk to Denym about how he got his start as a freelancer, his entrepreneurial activities and how he built and sold a company during Level 4 Lockdown in New Zealand.  Amazing dude. 

Some really practical and actionable insights for anyone wanting to get into freelancing or start a business.  

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Unicorn Factory: https://www.unicornfatory.nz  

Denym on Unicorn Factory: https://www.unicornfactory.nz/profiles/denym-bird  

Denym's Agency: https://hypergiant.co.nz/  

Paintvine: https://www.unicornfactory.nz/case-study/paintvine-marketer-and-founder  

Delivereat: https://www.unicornfactory.nz/case-study/delivereat

Alex Siale is a digital marketer from Wellington, New Zealand who helps real estate agents grow their businesses through paid advertising.   In this video, we talk about his journey into the world of freelance marketing, his recent pivot from being a generalist to focussing on Real Estate, some specific actions and strategies for marketers looking for their first client, and heaps more.  

Some super juicy insights.  

We are back for #2. Last week, I sat down with Hollie who is a brand designer from Wellington to discuss freelancing and being a branding expert. We talked about the customer experience of brand consulting, how you can build additional income streams and how to land your first paying gig as a freelancer.  

Hollie is also working on re-branding Unicorn Factory! So heaps of exciting things are on the horizon!