Did you know your financial advisor can actually help you invest in ways that reflect your faith?

Advisors do more than just help you hit financial targets—they can also guide you in making a lasting impact with your investments. Today, Josh Bean joins us to share how to start the conversation about faith-based investing.

Josh Bean is the National Sales Manager for Praxis Investment Management, an underwriter of Faith & Finance.

25 Years of Change in Faith-Based Investing

About 25 years ago, Praxis conducted its first major study on faith-based investing. This year, they decided to revisit that research and see how investor attitudes have evolved.

Partnering with Bellomy Market Research, the Praxis team surveyed over 1,000 individual investors and 400 financial advisors to explore the motivations, opportunities, and concerns surrounding faith-aligned portfolios.

The exciting part is that the results confirmed what they’ve believed all along: people genuinely want to align their investments with what matters most to them. You can explore the full report at PraxisInvests.com/FaithBasedInvesting.

According to the study, nearly half of all investors—48%—have already aligned their portfolios with their faith or are interested in doing so. What’s striking is that this number encompasses all investors, not just those with a religious background.

People see investing as more than performance—it’s about purpose. They want their portfolios to reflect their convictions.

The Advisor Gap: 78% Want Guidance, But Only 9% Are Asked

Perhaps the most surprising finding is the communication gap between clients and advisors.

78% of investors said it’s important for their advisor to discuss faith-aligned options, but only 9% of advisors say they actually bring it up.

That gap is one of the biggest barriers to growth. Investors are eager. Advisors often just don’t know how to start the conversation. That’s where firms like Praxis can help bridge the gap.

One reason some advisors hesitate? The lingering myth that values-driven investing means sacrificing returns.

That’s just not the case anymore. At Praxis, they aim for benchmark-like returns through diversified, optimized portfolios. They screen out approximately 15% of companies that don’t align with their values and incorporate positive impact strategies—all while closely tracking performance.

This approach isn’t just about numbers—it’s about stewardship. In the Parable of the Talents, Jesus commends the faithful servants who wisely managed what they were given. That’s our model—faithful stewardship with Kingdom impact.

An Expanding Landscape of Faith-Based Options

Faith-based investing has come a long way. What once seemed niche now includes mutual funds, ETFs, and multi-fund portfolios that reflect a range of Christian values and causes.

Investors today can build diversified, competitive portfolios entirely within the faith-based space. There are more options—and better tools—than ever before.

Among those tools are screening systems that allow investors to exclude companies that conflict with biblical values or to include those that make a positive social or environmental impact.

Taking the First Step: Talk With Your Advisor

For those new to this space, start the conversation. Ask your advisor, Can my faith be reflected in my investment strategy? That one question could open the door to an entirely new way of stewarding your money.

To help, Praxis has created a free Faith-Based Investing brochure, available at PraxisInvests.com/FaithBasedInvesting. It provides practical guidance on initiating faith-aligned conversations with your financial advisor.

And if you’d like to find a Certified Kingdom Advisor who specializes in Faith-Based Investing, you can visit FindACKA.com. 

On Today’s Program, Rob Answers Listener Questions:

• I’m 82 years old and recently got a cold call from someone asking if I’d like to sell my house for cash. I don’t owe anything on it—just pay for homeowners' insurance and utilities. Since God has blessed me to live mortgage-free, should I even consider their offer?
• I’m considering taking out a $20,000 loan, but I'd rather not use a home equity loan, even though my credit is good. I was thinking of a personal loan through Bank of America instead. My husband is retired, and I’m the only one working—so which option would be more cost-effective for us?

Resources Mentioned:

• Faithful Steward: FaithFi’s New Quarterly Magazine (Become a FaithFi Partner)
• Praxis Investment Management
• Report on Faith-Based Investing from Praxis
• Wisdom Over Wealth: 12 Lessons from Ecclesiastes on Money
• Look At The Sparrows: A 21-Day Devotional on Financial Fear and Anxiety
• Rich Toward God: A Study on the Parable of the Rich Fool
• Find a Certified Kingdom Advisor (CKA) or Certified Christian Financial Counselor (CertCFC)
• FaithFi App

Remember, you can call in to ask your questions every workday at (800) 525-7000. Faith & Finance is also available on Moody Radio Network and American Family Radio. You can also visit FaithFi.com to connect with our online community and partner with us as we help more people live as faithful stewards of God’s resources.

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