What does the next wave of Xandr Invest mean for the advertising industry? This and more about the advanced technology platform that is paving the way for converged media buying. But, how did Xandr build it? Listen to Christina Beaumier, a video product expert and Eric Hoffert, a video engineer expert spill the details on the process of bringing it to life, how digital and TV are coming together, and how it will evolve over time on this week’s episode of #UnsponsoredContent.