Unsponsored Content by Xandr

Holly Rae, VP, Product and Thomas Baiter, Sr. Director of Partnership Engagement, give a behind-the-scenes look at the newest Xandr product that is paving the way to standardize audience-based transactions that are essential to scaling the TV marketplace. Take a listen to learn more!

We've heard from publishers across the globe, but none as specialized as Gourmet Ads and Healthy Ads - leading Shopper Marketing & Food Advertising platforms based in Australia, with offices around the world. Their CEO, Ben Christie, is chatting with Jessie and Shilpa Kolte, a sr. account director based in Singapore, who helps publisher's - like Gourmet Ads and Healthy Ads - get the most value of their inventory through innovative solutions and technology. Tune in for an informative conversation on how this publisher is keeping things fresh for their customers.

Need a recap of our Identity Mini Series because [insert busy life plans here]? We got you covered! Four episodes all on identity is a lot to comprehend, so we brought in two folks who are calling out the most interesting things they heard, new learning's and what nuggets had their wheels turning.

In our final episode of our four-part mini series we will hear from our publisher clients around the world, who are taking steps to offer support for buyers in a cookieless world and how close collaboration across the programmatic ecosystem is key to keeping the open internet alive.

2:41 -- We know the cookieliess world is coming... what are you doing to prepare and what is the most important objective for you this yea

7:38 -- What are some of the challenges that you think marketers and publishers will have when the traditional identifiers go away and how are you looking to overcome some of these?

12:50 -- Do you think the changes have brought marketers and publishers closer in terms of their relationships?

21:32 -- First party data is only going to get more important. How are you looking to scale your data strategy and achieve cross-site and cross-channel demand at scale?

28:10 -- What are you most excited to see happen in the programmatic space over the next 18 months?

Marketers come in all shapes, sizes and colors – but one thing they all have in common is the need to reach a desired audience at a specific time with their advertising dollars. In the third episode of the Identity Mini Series, hear from buyers in different regions across the globe on how they are innovating for the cookieless future.

:50 -- Guest introductions

2:02 -- What does the deprecation of the third party cookie mean to you and your business?

9:35 -- We know that achieving relevance is key for buyers, but without the third party cookies, it's going to get harder to meet the desired audiences in the right time and place. So how are you looking to navigate this?

19:58 -- Some buyers are concerned that with the third party cookie going away that the supply chain will become fragmented. What steps are you taking to make sure that this doesn't happen?

30:39 -- What does the next 18 months and even few years look like for you with all that's going on in the industry?

In the second episode of our Identity Mini Series, identity partners from around the world explain how their solutions work, how they're helping advertisers and publishers in the cookieless world, and the innovative ways they're thinking about consumer privacy in the digital world.

1:30 -- Guest introductions

5:00 -- With the deprecation of the cookie on the horizon, how do your solutions help support buyers and sellers, and help them continue to meet their business goals and move forward in the new world without cookies?

13:38 -- Some buyers are concerned that scale and reach are going to be greatly impacted in this cookie-less world. What do you think?

19:33 -- What advice do you have for our listeners, whether they're the buyers or the sellers, or the agencies or the partners? What advice do you have for them about how to implement new technology and solutions into their existing strategy, keeping in mind how complex it can be?

In the first of a four-part series all around Identity, we’ve got subject specialists from different areas of the globe, sharing how they are preparing for the future of the digital world without cookies. This episode gives you a birds-eye view of how agnostic players – like the IAB – are thinking about what is to come for marketers, publishers and most importantly, consumers, as the industry makes this shift.

3:08 -- What’s been your reaction to most recent announcement from Google on delaying the depreciation of the 3rd party cookie?

12:23 -- What impact is the deprecation of the 3rd party cookie going to have across the advertising ecosystem?

20:51 -- What are some of the latest data and privacy regulations and policies around the world and why are they so important?

25:23 -- We've seen various solutions appear around the world from companies making their approach to identity known and putting their stake in the ground. So with so many options, what do you suggest players across the industry? How do they learn about the alternatives?

29:23 -- Tell us a little about some of the innovative solutions you’re seeing across local markets in your region.

31:48 -- What is your advice for a local players in the industry as they prepare themselves for 2022 and beyond, probably 2023 and beyond. Because most companies are probably have already planned for 2022. 2023 and beyond?

The Chief Economist for IAB is a big job. With so much activity going on across the globe in advertising technology, how do you make sound predictions for the good of both buyers and sellers? Listen in to the latest Unsponsored Content episode with Daniel Knapp, the chief economist at the IAB, to find out how he’s thinking about the future, and knowledge bits to help you - whether you’re a buyer or seller - be more successful in the years to come.

What’s the deal with SHE media? In the latest episode Kate Calabrese, VP of Programmatic at SHE Media, and Megan Ruoss, Account Director at Xandr, talk about how curated deals are opening new revenue streams, how this partnership has evolved over time, and how SHE Media is helping content creators move the needle  through unique diversification

This week on #UnsponsoredContent we have special guest Jung Manson, SVP of Global Tech Operations at Xandr.

Jung talks about her experience as a woman in the STEM field, advice for anyone who wanted to go after their dream, and how her heritage as an Asian American has played into her work and day to day life.