Unsponsored Content by Xandr

There's a staggering amount of data attached to our work and daily lives, and a thriving discipline devoted to making sense of all that data to make informed decisions. Jason Canney, VP Data Science and Analytics, joins us to talk about using data to extract useful information beneficial to particular business use cases and why "data science" is about so much more than visions of futuristic technology

He’s an inclusive leader. He’s a global leader. And he’s an Ameri-stralian. His name is Dave Osborn! Jump into the shoes of Xandr’s SVP, North America Commercial & Global Partnerships in our latest episode of #UnsponsoredContent, where Dave talks about moving his family to from Seattle to Australia to open a new office and how he’s grown the partnership with Microsoft through the fast-changing digital landscape.

Don’t miss the last and final episode of our CTV mini-series featuring Rita Mesquita, Vincent Soucaret and Tom Dover. 

If you’re a brand, agency or publisher, you’ll want to listen! These three experts dive into how to activate connected TV locally in each of their regions, why certain regions are more advanced than the others and how Xandr is looking to resolve some of the challenges in CTV right now like identity and frequency management.

The Sell-Side shakes things up on the third episode of the CTV mini-series. On today's episode of #UnsponsoredContent, Jessie talks to: Ashton De Santis of Ten/ViacomCBS, Kay Schneider of Showheroes and Reed Barker of Philo. Hear about how these publishers are thinking about brand safety in this new space, and how they’re making the experience seamless for consumers.

In the second episode of our CTV mini-series, we spoke with 3 buy-side industry experts: Brett Poole, Finecast, Jazz Argüelles and Adolfo Lopez, Matterkind Mexico and Melinda Clow, OMG UK, on the current state of the CTV landscape across the globe. We get into the main objectives of CTV investment, what they think the key drivers are that will lead to more advertisers investing in CTV this year, and much much more.

Today kicks off a 4-part mini series on Unsponsored Content on the topic of Connected TV. First up, Jerome Underhill, SVP of Global Regions, explains “The Importance of Relevance,” and why it matters in a global perspective, what makes CTV so appealing, and, how marketers can achieve relevance in this arena. PLUS, you’ll get a sneak peak at the Xandr CTV Guide, launching soon…

What are Xandr’s priorities for the year? In our first episode of Unsponsored Content in 2021, hear from Thomas Lavan III, Xandr’s Head of Strategy and Corporate Development, about the priorities, his point of view on how identity and data will shake out this year, and what soccer and leadership have in common.

Tis the season to BEET merry. On our last episode of the year, we thought we would turn the tables and interview Jessie on her career path, most memorable episodes and the journey of #UnsponsoredContent throughout 2020.

Christine Rubenstein, Unsponsored Content’s producer, chats with Jessie and asks her everything you want to know! An episode you won’t want to miss...

How are premium news publishers thinking about advertising during 2020? Join Jessie, Stephanie Layser, VP of Programmatic NewsCorp and Jay Glogovsky, Executive Director, Revenue Analytics and Operations The New York Times as they chat about what the year was like from their POV - from the pandemic to the election and everything coming in 2021!

Don’t miss this newsworthy episode.

This week on Unsponsored Content, Marius Rausch is in the house!!

Jessie and Marius discuss how he went from being on the client side to his role now at Xandr, his perspective on programmatic in the European markets, the digital transformation of media buying and selling, and what a real day in the life looks like for him.