This week, Ira spoke with David G. Schwartz, author of "Something For Your Money, A History of Las Vegas Casinos." In this episode of “Talk About Las Vegas With Ira,” David talks about how his background writing about Las Vegas, casinos, and gambling brought him to this current book; how the title ("Something For Your Money…") came to be; the most surprising thing he discovered; how one consistent theme was that marketing, promotion and PR grew the town; how innovation and not being sentimental about things also expanded Las Vegas; why gambling kickstarted the development of Las Ve-gas as a tourist area; what casino affected him emotionally when writing about it; and which casino was the first to be globally identifiable. (Also Watch Full Podcast Video)