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This week, Ira Sternberg spoke with Mallory Gott, one of the finalists (along with her partner, Chef Aaron Lee) of The Great Las Vegas Coffee Shop Giveaway, and popping up at the Vegas Test Kitchen May 6 & 7. Their concept, called Winnie and Ethel’s Downtown Diner, is based on a 1940s diner offering all the classics for breakfast, lunch and dinner. In this episode of Talk About Las Vegas, Mallory talks about her first get meeting Chef Lee on a social basis, resulting in both a personal and professional relationship; their decision to enter the giveaway with their concept, named after relatives from both sides; their division of labor (Chef Lee, the food and Mallory, the tablescapes, the branding and graphics); her background in design and her plan to create the arc of an experience for the diner; and how the location of the diner is organically connected to the neighborhood.