For ANI's second podcast, Research Intern Claire Rose Canavan looks at how you can get to know your audience without a box office or ticketing system. To do this, Claire Rose went out and interviewed two museums who took part in a pilot Visitor Profiling Project which ANI just completed in partnership with the Northern Ireland Museum Council. In this podcast we hear from the museum guides and curators on what the process was actually like and how glad they are they done it!