Robert Jones from brand consultancy Wolff Olins chats to Thrive CEO Margaret Henry. They discuss branding in the cultural sector - who is getting it right, and where brands are going wrong.

For ANI's second podcast, Research Intern Claire Rose Canavan looks at how you can get to know your audience without a box office or ticketing system. To do this, Claire Rose went out and interviewed two museums who took part in a pilot Visitor Profiling Project which ANI just completed in partnership with the Northern Ireland Museum Council. In this podcast we hear from the museum guides and curators on what the process was actually like and how glad they are they done it!

We are delighted to bring you ANI’s inaugural podcast. We know that you don’t always have time to read those interesting articles or fascinating blogs that are all over Linkedin. But you might have time when you are driving. Or making the dinner. So download our podcast – it works with your timeframe. This week, Research Intern Claire Rose Canavan looks at the topic of Segmentation and why it can help with audience development. Claire Rose interviews Katy Raines, a well known arts marketing expert. Katy explains what segmentation is, why it works and includes case studies of successful segmentation. You can’t afford to miss it.

We are delighted to bring you ANI's third podcast. In this podcast, Support Officer, Eimear McColgan is joined by Claire Rose Canavan and Cara Cash, where they carry out a role play featuring some interesting examples of audience development (good and bad!)