In this special episode of TalkingHE to mark 30 years of the Staff and Educational Developers Association (SEDA), we talk to Professor James Wisdom, Staff and Educational Developers Association Company Secretary, Editor-in-Chief of the SEDA Educational Development Magazine and Series Editor of the Routledge published SEDA Books. We talk the higher education landscape before SEDA, why SEDA was formed, his memories of the early days of SEDA, the role of technology in higher education, and where he sees the sector in 2-5 years.