In the legal profession words matter. Cases and legacies are often decided based upon the meaning of words. Attorneys like precision when it comes to language.
The food industry is much more ambiguous. Language is used to encourage consumers to buy certain foods, but what that language actually means isn’t clear, and it is often quite misleading.
My guest on this episode is Eric Lovenduski. Eric is the owner of Slate River Farms, a growing family regenerative farm in Greenwich, NY that he and his wife Nellie own and run with some help from his father and his two children.
Eric, who is also a full time geologist, is one of the hardest working people I know. He’s a fourth generation farmer, who has taken what he learned as a child and translated it into a modern, sustainable, farm.
In this episode we start by talking about the importance of generational planning in family owned businesses, and go on to discuss some of the most common misconceptions around the food that we eat, and how that impacts the consumer.
We also talk about the future of farming, the benefits of regenerative farming and its environmental impact.
I really enjoyed talking with Eric, and my hope is that this episode provides a bit of clarity for our listeners about the food that we eat and the often misleading language around it.
You can find Slate River Farms at www.slateriverfarmsny.com or on Instagram @slateriverfarms
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