On paper, at least, the world’s largest tech companies-Google, Apple, Amazon, Meta, Microsoft, and others-appear to fight publicly, through flashy product launches and marketing campaigns. However, the actual tussle is much quieter, taking place behind the scenes. These companies battle for dominance in the markets that shape the future: artificial intelligence, cloud computing, advertising, hardware ecosystems, and user attention. Hosted on Acast. See acast.com/privacy for more information.