Einar and Cord discuss establishing credibility through good design, upfront disclosure, correct current content, and connection to the rest of the web. We then talk about guiding users down typical user paths or toward actions you want them to take.

Einar and I talk about our approach to the Gary Vee content model—the inverted pyramid approach to creating a ton of content and distributing in every way you can.

Cord and Einar talk about website menus and navigation. What are best practices in 2020 for structuring this basic, fundamental part of your website? What jobs do menus do and what are they really not good at doing?

Cord Blomquist and Einar Jóhannsson of Tallest Tree digital discuss how they used to work with clients and how roadmapping has replaced free estimates and improved both the result they get for their clients and their peace of mind.

Taking policy experts on tour, integrating polling and messaging into a policy-focused group, and using that knowledge in the Texas property tax debate.

Managing the SCOTUSbrief video series, highly-targeted ads, project planning for No. 86, maximizing organic reach, making the National Lawyers Convention look beautiful, how to push social engagement, and using Airtable and Zapier to keep everything on-track.

Making a frenemy into an ambassador, when to seek out consultants, success on Facebook, working with unlikely allies, the effectiveness of debates.

Whitney Munro of the Foundation for Government Accountability joins Cord Blomquist to discuss message testing, running your non-profit like a business, getting real feedback from policymakers, auditing campaigns, and how to move on from strategies that aren't working.

Rob Montz is the director of short-form documentaries such as the "Silence U" series about free speech on college campuses, produced for We the People TV.

Scott Barton helped build Learn Liberty into an impressive library of more than 400 videos with over 25 million views.