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Tamara Novitovic: Why Most Link Building Advice Is Wrong and What Actually Works
Tamara Novitovic, Head of SEO at Bazoom, joins the show to break down everything happening in search right now, from Google's latest core and spam updates to the hard truths about link building, parasite SEO, and why most AEO pitches are pure noise.
Tamara explains why the recent spam update targeted specific black hat tactics like parasite SEO and affiliate manipulation, what the core update means for sites that went all-in on AI-generated content, and why Germany and the Netherlands are seeing unusual ranking drops.
She also unpacks why domain rating alone is a misleading metric for link quality, how her Impact Score framework helps evaluate backlinks beyond third-party tools, and why most AEO and GEO service offerings cannot actually track what they claim to track.
If you are a business owner, SEO professional, or marketer trying to navigate the post-AI search landscape without falling for the hype, this episode gives you a grounded, no-nonsense framework for thinking about authority, context, and visibility in 2026.
Tamara also shares why AI imposter syndrome is being manufactured, why LLMs are data processing tools not strategic thinkers, and why doing solid SEO fundamentals still beats chasing every new acronym in the industry.
Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings
In this episode, we discuss:
00:00 - 01:00: Introduction & Meet Tamara Novitovic
01:00 - 03:15: Breaking Down Google's Latest Spam & Core Updates
03:15 - 06:20: What Is Parasite SEO and How Does It Work
06:20 - 10:15: Quality vs. Quantity in Link Building
10:15 - 13:20: Why DR and DA Are Not the Whole Picture
13:20 - 16:35: The Impact Score Framework Explained
16:35 - 18:25: Using AI Agents to Find Better Link Opportunities
18:25 - 22:40: How to Spot Fake AEO and GEO Service Offers
22:40 - 26:35: What Actually Gets Your Brand Cited in LLMs
26:35 - 31:00: Context, Semantics, and the Future of Search
31:00 - 35:30: AI Imposter Syndrome and What to Actually Focus On
35:30 - 37:30: LLMs Are Tools, Not Strategic Thinkers
37:30 - 39:15: Where to Find Tamara & Final Thoughts
Connect with Tamara Novitovic
https://www.linkedin.com/in/tamara-novitovic/
https://bazoom.com
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
View all episodes
By Digital Web SolutionsTamara Novitovic, Head of SEO at Bazoom, joins the show to break down everything happening in search right now, from Google's latest core and spam updates to the hard truths about link building, parasite SEO, and why most AEO pitches are pure noise.
Tamara explains why the recent spam update targeted specific black hat tactics like parasite SEO and affiliate manipulation, what the core update means for sites that went all-in on AI-generated content, and why Germany and the Netherlands are seeing unusual ranking drops.
She also unpacks why domain rating alone is a misleading metric for link quality, how her Impact Score framework helps evaluate backlinks beyond third-party tools, and why most AEO and GEO service offerings cannot actually track what they claim to track.
If you are a business owner, SEO professional, or marketer trying to navigate the post-AI search landscape without falling for the hype, this episode gives you a grounded, no-nonsense framework for thinking about authority, context, and visibility in 2026.
Tamara also shares why AI imposter syndrome is being manufactured, why LLMs are data processing tools not strategic thinkers, and why doing solid SEO fundamentals still beats chasing every new acronym in the industry.
Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings
In this episode, we discuss:
00:00 - 01:00: Introduction & Meet Tamara Novitovic
01:00 - 03:15: Breaking Down Google's Latest Spam & Core Updates
03:15 - 06:20: What Is Parasite SEO and How Does It Work
06:20 - 10:15: Quality vs. Quantity in Link Building
10:15 - 13:20: Why DR and DA Are Not the Whole Picture
13:20 - 16:35: The Impact Score Framework Explained
16:35 - 18:25: Using AI Agents to Find Better Link Opportunities
18:25 - 22:40: How to Spot Fake AEO and GEO Service Offers
22:40 - 26:35: What Actually Gets Your Brand Cited in LLMs
26:35 - 31:00: Context, Semantics, and the Future of Search
31:00 - 35:30: AI Imposter Syndrome and What to Actually Focus On
35:30 - 37:30: LLMs Are Tools, Not Strategic Thinkers
37:30 - 39:15: Where to Find Tamara & Final Thoughts
Connect with Tamara Novitovic
https://www.linkedin.com/in/tamara-novitovic/
https://bazoom.com
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./