Covid forced Tammy Lee's medical device company to change its sales strategy. Since reps could no longer visit hospitals and clinics, she needed to find other ways to get Opal Cool for women and Onyx Cool for athletes into consumer hands. As the CEO of Xena Therapies, Tammy is creating new product uses as well as retail outlets for the core products, and her small ask, big impact approach to sales is an approach anyone in sales could incorporate. A lot has changed in the company since the last time Tammy was a guest on the podcast and this episode shares the challenges, progress, new thinking and participation in The Dayton's Project. 

Show Notes:

Tammy Lee

Opal Cool

Onyx Cool

Dayton's Project

Champion You Group Coaching