In this book, you’ll discover:

In today’s crowded marketplace, Content Mapping helps you rise above the noise—not by raising the volume, but by raising the value of your content.

The renowned communication expert's subtle but effective plan for selling your best asset - yourself - without turning off those you're trying to impress.

Ten Fun Things to Do Before You Die blends humor, insight, and wisdom in a way that's accessible and irresistible. Nothing exhilarates and sends the soul soaring more than having the best time ever -- so much so that face muscles ache from such hearty laughter, writes author Karol Jackowski, a nun for more than 35 years. May you have millions of such laughs. Time rarely gets more divine that that.

While the world’s workplace has been going through historic change, the practice of management has been stuck in time for decades. The new workforce — especially younger generations — wants their work to have deep mission and purpose. They don’t want old-style command-and-control bosses. They want coaches who inspire them, communicate with them frequently and develop their strengths.

Training for frontline managers and supervisors is being ignored as a business improvement tactic at the worst possible time. As management jobs become increasingly complex, we continue to be inundated with the latest methods for improving job performance, along with less time to sort through all this information.

Each chapter dissects a different management skill and concludes with a list of bullet points to help you take action immediately. By illustrating key concepts with scenarios drawn from a range of work situations, this book is an ideal reference for:

Because the chapters were written to stand on their own, this book supplies guidance you can easily read in short chunks, a few minutes at a time. While the book draws on contemporary management theory, the bulk of the writing stems from the author's real-world experience as a facilitator, trainer, writer, coach, and program designer in both the private and public sectors.

In his follow-up to the New York Times bestseller What Got You Here Won't Get You There, #1 executive coach Marshall Goldsmith shares the ways in which to get -- and keep -- our Mojo. Our professional and personal Mojo is impacted by four key factors: identity (who do you think you are), achievement (what have you done lately?), reputation (who do other people think you are -- and what have you've done lately?), and acceptance (what can you change -- and when do you need to just "let it go"?). Goldsmith outlines the positive actions leaders must take, with their teams or themselves, to initiate winning streaks and keep them coming.

Antifragile adalah buku mandiri dalam seri Incerto Nassim Nicholas Taleb yang terkenal, sebuah investigasi opacity, keberuntungan, ketidakpastian, probabilitas, kesalahan manusia, risiko, dan pengambilan keputusan di dunia yang tidak kita mengerti. Buku-buku lain dalam seri ini Tertipu oleh Keacakan, The Black Swan, dan The Bed of Procrustes .  Nassim Nicholas Taleb, penulis buku laris The Black Swan dan salah satu pemikir terkemuka di zaman kita, mengungkapkan cara berkembang di dunia yang tidak pasti.   Sama seperti tulang manusia yang semakin kuat ketika mengalami stres dan ketegangan, dan desas-desus atau kerusuhan semakin intensif ketika seseorang mencoba untuk menekannya, banyak hal dalam kehidupan mendapat manfaat dari stres, gangguan, ketidakstabilan, dan kekacauan. Apa yang diidentifikasi oleh Taleb dan disebut "antifragil" adalah kategori hal-hal yang tidak hanya mendapatkan dari kekacauan tetapi membutuhkannya untuk bertahan hidup dan berkembang.    Dalam The Black Swan, Taleb menunjukkan kepada kita bahwa peristiwa yang sangat tidak mungkin dan tidak dapat diprediksi mendasari hampir semua hal tentang dunia kita. Dalam Antifragile,Taleb berdiri dengan ketidakpastian di kepalanya, membuatnya diinginkan, bahkan perlu, dan mengusulkan agar segala sesuatunya dibangun dengan cara antifragil. Antifragil berada di luar daya tahan atau kuat. Tangguh menolak kejutan dan tetap sama; antifragile menjadi lebih baik dan lebih baik.

An international conspiracy between powerful bankers, business leaders, and government officials; closed-door meetings in the Swiss Alps; and calls for a radical transformation of every society on earth—the Great Reset sounds like it is one henchman-with-an-eyepatch away from being the plot for the next James Bond movie. 

The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses--like home exercise company Peloton, video conference software maker Zoom, and Amazon--woke up to find themselves crushed under an avalanche of consumer demand. Others--like the restaurant, travel, hospitality, and live entertainment industries--scrambled to escape obliteration.

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades--including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds--along with annotated reproductions of winning and losing ads.