How can RevOps leaders get a seat at the executive leadership table? Here’s a secret: The revenue operations team often knows more about the tactical ins and outs of growing the company than any other department.

In this episode, Scott Stouffer (CEO and Co-Founder of scaleMatters) explores tangible ways that RevOps leaders can provide such strategic value:

- Identify friction in the go-to-market engine (1:35)

- Optimize for product-market message fit (3:25)

- Capture information about your prospects faster and more accurately (4:58)

- Improve sales conversations and prospecting scripts (6:36)

- Refine competitive positioning in an unbiased way (7:44)

- Determine which sourcing strategies are most effective (9:06)

- Calling out process breakdowns relatively quickly (10:20)