Programmatic display is no longer an emerging opportunity, it’s a core driver of brand growth in 2025.
In this episode, we explore how AI, machine learning, data-driven optimisation, and privacy-first strategies are reshaping the performance landscape for marketers across all verticals.

Together with Tangoo experts and a special guest from Rakuten Viber, we dive into what’s changing, what’s accelerating, and what brands must prioritise to stay competitive in the year ahead.

In this webinar episode, you’ll learn:

• Why programmatic display has become essential for scalable media strategies
• How AI and machine learning enhance optimisation and campaign outcomes
• What “privacy-first targeting” means in a cookieless, signal-reduced world
• The formats and programmatic channels brands should focus on in 2025
• How platforms like Viber are shaping richer and more engaging user experiences
• Practical answers from our live Q&A session

Whether you're a marketer, agency partner, or brand leader, this session provides a clear framework for navigating the future of digital advertising, and building strategies that deliver real performance impact.

Bonus: Webinar attendees received our 2025 white paper. Podcast listeners can request access directly via our website.