231: Tanya Goodall Smith - Framing Your Identity: The Power of Photography Branding

This week I am so happy to welcome back second-time guest, Tanya Goodall Smith. It’s been a few years since Tanya was on the podcast, and I very much enjoyed sitting down to talk with her about all things Branding, and how defining your brand can lead to better decision-making and attracting the right clients. Believe it or not, Tanya left her 15-year corporate design career when she recognized there was a lack of high-quality branding options for creatives. She founded WorkStory Creative to fill the gap and help us build authority, raise perceived value, and attract high-end clients through authentic and beautiful brand storytelling. Now, she does a little bit of everything when it comes to helping their clients define their brand: design, branding photography, and even a little bit of copy. Listen in as Tanya and I discuss: * the power of brand strategy* how your ideal client impacts your brand* visual elements of branding* the importance of copy and style guides* when it’s time to rebrandBut, that’s not all. Tanya is even here to help you define your brand! Be sure to visit workstorycreative.com/brandquiz (http://workstorycreative.com/brandquiz) to find your brand style. She also has a Brand Your Biz Kit that is $50 off for podcast listeners with code LUCI50. Interested in learning more from Tanya? Here’s where you can connect with her:* Website: workstorycreative.com (http://workstorycreative.com/)* Instagram: https://www.instagram.com/workstorycreative/ (https://www.instagram.com/workstorycreative/)Photography Business Coach Luci Dumas’ Programs and Contact Info:* lucidumascoaching.com (https://lucidumascoaching.com/)* [email protected] (mailto:[email protected])* https://www.instagram.com/theprofitablephotographer_pod/ (https://www.instagram.com/theprofitablephotographer_pod/)* https://www.facebook.com/LuciDumasCoaching (https://www.facebook.com/LuciDumasCoaching)* https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)