Tanya believes women should be able to enjoy the journey of building and that the right environment makes all the difference. She is the founder of joi, a membership community for women in NYC actively bringing their vision to life, and a 1:1 advisor supporting women through pivotal moments. Through her consultancy Windy&Co., she brings that same human-centered lens to membership clubs, hospitality brands, and lifestyle companies seeking engagement and retention strategies that actually work. With a background in sociology, marketing and mindfulness facilitation, she's spent the past decade where community building meets commercial results.

In this episode, Jelena Beliard sits down with Tanya to trace her journey from sociology and ad agencies to wellness and eventually building a consultancy for women founders. Tanya shares how authenticity and trusting the process have guided her biggest life and career transitions.