Top Agents Playbook

TAP 106. To get noticed, get different. Bend the rules and have some fun! Meet Bruce the Property Spruce. He’s fair dinkum and he’s a man with a message!


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Im sure youve been hearing a lot about the rise and rise of video but theres an issue.
Yes, video is a powerful tool to reach out and connect with more potential clients every day but its also a very crowded market.
With 300 hours of video added to youtube every day, its pretty easy to get lost in the crowd. So you can make a great video, but whats the point if nobody is going to see it?
This was a question todays guest struggled with until he came up with a solution.  To get noticed, all you need to do is be a little different.
To stand out from the crowd, Christian Agapiou from Townsville Queensland created an alter ego character and let him to do the talking. Have a listen to the audio track for this video Christian made for a recent listing.
This video went nuts on Facebook and has had thousands of views. It also landed Christian a spot on National Television. Ive posted the video in the show notes.
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Top Agents PlaybookBy Ray Wood

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