Ops Nerd Podcast - Building Independent Spirits and Hospiality Brands

Tap into the Back to School Buzz: Attracting the Legal Drinking Age Crowd


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Welcome back, Brand Builders! In today's episode of Kinetic Marketing Systems, we dive into day 34 as we discuss an important topic: back to school. But before we delve into that, let's recap last week's episode on offers. We address the misconception that offering discounts and coupons isn't cool. In fact, successful restaurants thrive on offers. Today, we focus on the influx of new customers with the start of a new school semester. Many of these students are of legal drinking age, and we have the perfect marketing opportunity. By attaching your brand to an offer, you not only increase awareness but also establish partnerships with other establishments. We explore various offer ideas and discuss the power of social proof in attracting customers. Stick around and join us for some valuable brand-building strategies. Let's get started!

The key takeaways from this audio are:

1. Offers are important for successful businesses, even though some may consider them uncool.

2. Back to school season presents an opportunity for restaurants to target students and young adults.

3. Attaching a brand to an offer can help build awareness and attract customers.

4. Creating conditions for the offer during less busy times can still generate marketing impressions.

5. The presence of people in a restaurant can serve as social proof and attract more customers.

6. It is easier to attract repeat customers than first-time customers, so it is valuable to get people in the restaurant, even if it means offering deals.

7. Social proof is a powerful element in marketing.


Jason Littrell

917-993-9169


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Ops Nerd Podcast - Building Independent Spirits and Hospiality BrandsBy Jason Littrell

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