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Data analytics is critical in today's business. The reality of the market is that it is highly competitive and every little edge counts. COVID-19 makes this more important because you have to be more careful with every dollar flowing through your business. Starting small and working up is ideal and you don't have to start with big cash investments. Just be sure you get meaningful correlations.
Ultimately, technology is a personal thing to every business. Is there a "right" amount of tech? Well it really depends on the business itself. The most important part of this for the business is understanding exactly what you are getting and what benefit it will provide. Tangible benefit. Just make sure you are keeping your Mission, Vision, and Values in mind with every purchase.
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