Tape Happens

Behind all the AI? Humans. Real humans. This episode dives into how, alongside a powerful tool, Good Tape built a culture that puts people first, and why staying small, weird, and human became their superpower.

In this episode:

• Hiring and growing the team
• Moving into a new office
• Letting a robot send you home
• Building a people-first culture
• Staying small on purpose

Featuring: Jakob Steinn Sturluson, Tav Klitgaard, Lasse Finderup, Alex Sabour, Ýmir Gyðuson Gíslason, and Seraina Silja Hürlimann.

Can you turn thousands of free users into paying customers? This episode covers a big turning point for Good Tape, as the team was looking for another co-founder and planned its growth by bootstrapping.

In this episode:

• Bringing on a co-founder
• Launching paid subscriptions
• Signing up 1,500 paying customers
• Caring about data security
• Hearing from happy customers

Featuring: Jakob Steinn Sturluson, Tav Klitgaard, Lasse Finderup, Alex Sabour, Mads Olrik, Fie Dandanell, Lea Korsgaard, Marie Nørgaard, Stinne Jensen, and Seraina Silja Hürlimann.

Can a handful of tweets turn a scrappy side project into the talk of the Danish media industry? This episode tells the story of how a duct-taped AI transcription tool spread like wildfire — long before the product was ready.

In this episode:

• Finding the name Good Tape
• Demoing the prototype in a bar
• Launching with a handful of tweets
• Experiencing unexpected traction

Featuring: Jakob Steinn Sturluson, Tav Klitgaard, and Lea Korsgaard, Sebastian Winther, Marie Nørgaard, Stinne Jensen, and Seraina Silja Hürlimann.

What happens when a weekend hack changes how journalists work? This episode uncovers how a developer, a Danish newsroom, and a Slack thread sparked the idea that became Good Tape — an AI transcription tool.

In this episode:

• Facing the pain of manual transcription
• Discovering Whisper on GitHub
• Building the first prototype and transcript
• Watching journalists’ jaws drop
• Showing the CEO what it could do

Featuring: Jakob Steinn Sturluson, Mads Olrik, Fie Dandanell, Tav Klitgaard, and Lea Korsgaard, Alex Sabour, Sebastian Winther, and Seraina Silja Hürlimann.

Tape Happens is a narrative-driven, four-part mini-series about Good Tape, a company that never planned to exist, but grew to 2.5 million users worldwide in just two years.

Across four episodes, you'll hear how a scrappy prototype became a real product, how a handful of tweets sparked hundreds of fans overnight, and how a small, mighty team built a great product and a great place to work.

Featuring: Jakob Steinn Sturluson, Lasse Finderup, Tav Klitgaard, Mads Olrik, Fie Dandanell, Lea Korsgaard, Sebastian Winther, Alex Sabour, Ýmir Gyðuson Gíslason, Marie Nørgaard, Stinne Jensen, and Seraina Silja Hürlimann.