"The next Mario, the next Pokemon etc is going to come out of a company who matches performance marketing on mobile with a game that has an incredibly high LTV."

Mack and Alex talk about the nitty gritty of growth, why paying $30 a user (can) make sense and the secret formula he plans on using to grow his new game Toon Squad into the big leagues.

"At least 40 of the top 50 grossing apps in Chinese app stores are published by Tencent." And Taylor Swift.

Norman Liang is a consumer mobile Internet executive based in Silicon Valley who has worked with app developers to build business and launch Internet and mobile apps. As head of growth for Sungy Mobile a top developer on Google Play, he is responsible for international partnerships and expansion for the Go Series of apps. Previously, he was at Fox Interactive Media where he was responsible for mobile and platform programs at Photobucket where he worked with operators, handset manufacturers, and Internet partners to launch photosharing apps and services around the world. Previously, he was an executive at IBM and Nokia, and part of the team at SGN, a social and mobile game studio.

LinkedIn: linkedin.com/in/normliang

Twitter: twitter.com/normanliang

Mack and Eric discuss Helsinki, Facebook's role in mobile and the outright fraud that can take place with ad networks.

"Maybe there is a toaster repairman on your team, and maybe you only have a team of toaster repairmen instead of people making toast, because that's what the algorithm does."

Mack and Rishi discuss growing two sided marketplaces, the key metric of retention, only scaling things worthwhile and secret bars in San Francisco.

Sexy vampires, wearables and Google Glass as the car phone of VR.

Mack talks to Richard Price, retired Fire Chief and inventor of the Pulse Point app which is saving lives by getting off duty first responders to the scenes of accidents before emergency vehicles can make it.