The food and beverage industry is booming, and for all the right reasons. For Jordan Buckner, it can still exceed its current success if founders only know where to start. Jordan sits down with Elliot Begoun to discuss how he and his team serve as a springboard for founders in the food and beverage industry in launching their products through Foodbevy. He talks about the importance of peer to peer relationships, breaking the barriers of business growth, and the four questions to help determine if your products are hitting the mark. Furthermore, he shares the lessons learned after suspending his business, TeaSquares, due to the pandemic.

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The world of entrepreneurship is truly ripe with competition, and it is always the minorities that are considered underdogs in such a community. Black founders are a living testament to this, as they mostly struggle to bring their pitches into the limelight. Steve Gaither and William Madden aim to change this stigma one step at a time. They join Elliot Begoun to talk about The Empower Project, explaining how this avenue centers on helping founders from the African-American community present their most interesting pitches for the whole world to see.

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If you have been tuning in to this show, then you’ll know Elliot Begoun as the man behind the microphone, bringing to you founders who have been riding the waves of the COVID world. But do you really know Elliot? In this episode, we will get to know and understand who this man is who has been introducing us to so many great people and ideas. It is time to switch things up as Elliot sits in the hot seat. Taking the show over, he is interviewed by Michael Giudicelli, the co-founder of Read The Ingredients, and Gregory Struck, the founder and CEO of Noops. Together, they help peel back the layers of Elliot Begoun—who he is on and off-air, what he enjoys doing, and what he thinks about entrepreneurs these days. He then offers some great insights and advice on how entrepreneurs can overcome the challenges of this time and become the change agents this world needs.

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As the economy becomes more uncertain by the day, investors are increasingly pulling their money back from early-stage companies to more stable investments. What creative fundraising strategies can founders employ to get money from these increasingly reluctant angels? Elliot Begoun tackles this topic with Chuck Cotter, a partner at Holland & Hart LLP. For many years, Chuck has been advising consumer products brands and investment funds in capital raising, exit, and acquisition transactions. In this episode, they focus on the different ways that you can make terms sweeter for angels and get that much needed money to kickstart your business.

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Building your brand cannot be accomplished overnight. No one decides to start a business today, goes out in the market tomorrow, and expect miracles to happen. Instead, this calls for comprehensive planning focused on your passions and values. Elliot Begoun is joined by Anna Bell of E&J Gallo Winery in discussing the ingredients that make up an effective brand, how to maximize funding, and the typical mistakes entrepreneurs make. Anne also shares her thoughts about the resurgence of direct email marketing, how to choose the right people for your team, and how to catch buyers' interest through unique and well-designed packaging.

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Not all brands are destined to be unicorns: those that achieve hockey stick growth and exit on a bombastic note. More likely than not, you’re going to have more success being a tardigrade brand which, like its slow, bottom-feeding namesake, is a master of resilience and efficiency. Tardigrades are wildly successful organisms while unicorns basically exist only in the imagination, and there is a good reason for that. Tardigrade businesses focus on resilience, capital efficiency and nimbleness instead of constantly chasing around for big game. They focus on building a business with solid fundamentals, unit economics, and a path to profitability that creates a positive EBITDA and positive cashflow. They may not be as fast as the unicorns, but their path to growth is pretty much carved out for them. Elliot Begoun brings in two data experts to put substance to support this thesis: Nick McCoy from Whipstitch Capital and Chris Fenster from Propeller Industries.

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Equity crowdfunding is now less complicated and more accessible, thanks to recent changes introduced by the SEC. This, combined with the added challenge of COVID-19 for CPG startups seeking to capitalize their launch, has driven a lot of business to Wefunder, a crowdfunding platform that specializes on this relatively new capitalization strategy. The company’s Director of Fundraising, Jonny Price, joins Elliot Begoun on this episode to demystify this. If you’re a new brand in the CPG space seeking for a viable crowdfunding option, Wefunder should be at the top of your list. Listen in to learn how you can start working with them.

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The COVID-19 pandemic posed some challenges many have never heard of before or even foresee coming. No matter how prepared we have been for a crisis in the past few years, this situation has us all taken aback in one way or another. However, the thing with entrepreneurs is how they are made to deal with uncertainty, innovate, and persevere. In this special episode, Elliot Begoun gathered a bunch of founders who have been riding the waves of business in the COVID world. They talk about what is going on, what has changed since the day Expo West was canceled, and how they are dealing with all of this—be it personally or professionally. He has over Gregory Struck, the CEO of Noops; Tonya Butts, the founder of Sweet Apricity; Taryn Segal, CEO of Double Rainbow Ice Creams; and Hector Saldivar, CEO of Tia Lupita Foods. Join them in this dynamic conversation about navigating change, persevering as a leader, and coming out of the other side of this pandemic stronger than ever.

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In this age of Zoom calls and social media, using the phone for sales may sound old school, but behind this quaint device is a power that cannot be underestimated even today. There is power in the phone that can potentially speed up and make a difference in your sales. Take it from phone professional herself, Shanti Rae. Shanti started out hating sales, but she eventually gave it a second look when she ran into an approach called natural sales, which focuses on interacting with people not only at a business level, but at a personal level as well. In this conversation with Elliot Begoun, she states some of the advantages that communicating with the phone has over emails and other contemporary communication tools. If nothing else, you will learn two very important things from this episode: one, that phone professionals are not telemarketers; and two, building relationships over the phone is an art, period.

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The food and beverage space is full of innovators and disruptors at every turn, but no matter how novel or useful your product may be, it takes many factors for it to do well in the retail store. Saj Khan is an absolute expert on these things, having been in the grocery industry for more than sixteen years. Saj is the Vice President of Grocery Operations at Nugget Markets, a family-owned-and-operated retail company based in Northern California. In this episode, he joins Elliot Begoun to give some constructive criticism to the product pitches of four emerging brands in food and beverage: Amazi Foods, Manukora, Qula and Tia Lupita. For five minutes, each brand's representative pitches their products to Saj, who then gives his honest feedback. If you’re a new founder in food and beverage, this episode is a good stopover to learn about positioning yourself to win a prized spot on the shelves. Listen in!

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