Everyone wants to be like Apple. Wouldn’t you want people lining up for hours to be the first to buy whatever it is you’re selling?  We all would. But even a company like Apple had to work hard and dig deep to develop the kind of following they have. One of the most important things they did is get to know “their people”... the people who would benefit from their products. In this episode find out how to get to know "your people", how to find out your target markets and target audience... and what is the difference.