Just how important is your target customer and do you know how to communicate and sell to them? In this episode of The Retail Tea Break podcast, I speak to an expert who believes ‘words are your 24 hour sales person’. Aimée Lopez from Copy Unleashed is a copywriting expert with years of shop floor retail experience! She takes us through her 3 step framework to discover who exactly your target customer is. Aimée also describes the true impact of writing copy, which is going to surprise you. This is a fast, hilarious episode, FULL of insights and useful information. Grab a cup of tea (and a pen and paper), sit back and listen in!