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Just how important is your target customer and do you know how to communicate and sell to them? In this episode of The Retail Tea Break podcast, I speak to an expert who believes ‘words are your 24 hour sales person’. Aimée Lopez from Copy Unleashed is a copywriting expert with years of shop floor retail experience! She takes us through her 3 step framework to discover who exactly your target customer is. Aimée also describes the true impact of writing copy, which is going to surprise you. This is a fast, hilarious episode, FULL of insights and useful information. Grab a cup of tea (and a pen and paper), sit back and listen in!
Just how important is your target customer and do you know how to communicate and sell to them? In this episode of The Retail Tea Break podcast, I speak to an expert who believes ‘words are your 24 hour sales person’. Aimée Lopez from Copy Unleashed is a copywriting expert with years of shop floor retail experience! She takes us through her 3 step framework to discover who exactly your target customer is. Aimée also describes the true impact of writing copy, which is going to surprise you. This is a fast, hilarious episode, FULL of insights and useful information. Grab a cup of tea (and a pen and paper), sit back and listen in!
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