This Omni Talk Retail Fast Five segment explores Target’s launch of two new creator programs and what it says about the future of creator commerce in retail.

Chris Walton and Kathryn Mazza discuss why retailers are investing more heavily in influencers and creators, whether Target is late to the trend, and how social media is reshaping customer loyalty and discovery.

They also debate whether creator-driven marketing can actually rebuild emotional connection with younger consumers.

⏩ Tune in for the full episode here: https://youtu.be/W5Ei9Mjru4c

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