Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business

How much time goes into planning? Now, as you know, I am a strong supporter of planning, but only if it results in action.

Action creates results.

Strategy is important.

Tactics tell you how.

But if you are not getting this done, then what good is it?

You as the leader must make it happen; either you do it, or you have someone else do it.

I always say give me 2 people who can get it done and I will run circles around 10 thinkers.

I’ve been working recently with an amazing young intern who gets this principle and applies it in his work. P/T, he runs circles around full-time people. 

You see, it isn’t about what you are going to do – it is about what you do.

Today I have 3 points to help you start applying this and getting more done.

1/         Have a driving force.

            Something that makes you get up and no matter what, go forward.

            A goal.

            When I got out of the USMC I had one goal that I had to accomplish and I let nothing stand in my way or slow me down - get a degree in accounting (I know, I don’t seem like an accountant). I let nothing stop me from that goal. I got married, had a daughter and had a full-time job, but each day I got up with focus and took action.

What is that driving force in your life? Many times we lose it and then wonder why we are not doing more.

Assignment: Define that goal in your life.

2/         Love what you do.

            Notice I did not say do what you love!

            Some will never get there. 

But if you look at it and love it, you will do it so much better.

            I messed up when I was a young high school kid working at the local tree nursery. I had a great job supervising a team that was picking weeds, then got myself in trouble and ended up trimming trees and digging plants. Unless you have done that in the hot summer, you will never know how hard it is.

            But at the end of the summer my boss, a real tough guy, said to me, “You are an amazing worker. You are the only kid I ever worked with that got so much done and worked so well.”

            You see, I loved what I did and did it well. Surely it was not what I loved, but I made myself love it.

Assignment:  Start loving what you do and do it so much better.

3/         Take control.

            Every day you know what you are going to do and then you do it.

            Don’t make excuses.

            I get interrupted all the time – guess who lets that happen?

            Close your door.

            Work from home.

            Get out of the office and go to the local coffee shop.

            Are you leading or are you bleeding?

            Excuses are – never mind.

            Assignment: Find something you have been giving up control on and take it back.

We all need to stop letting things get in our way – and get done today what we planned to do.

Take back control.

Do what you said you were going to do.

Make a commitment to YOU!

Now, I hope this has fired you up. Some of you I might have just made mad. Get over it.

We have a great new tool that can help you make this happen in your life, business and career.

90 Days to Your Success.

Learn more by clicking the link below.

 http://coachmanny.com/90-days-to-your-success/

Are you ready to double your sales?

Are you ready to double your profit?

Are you ready to take your business to the next level of success?

Let’s start today by looking at the first 5 keys that you need to look at to make this happen.

1/        WHO!

            Who are you are selling to?

            Don’t tell me everybody, because that really means nobody.

            How well have you defined your target market?

            Sales volume, number of employees, position, age, sex, income?

            In answering, the ‘who’ has to be very tight.

            In fact, the tighter your ‘who’ is, the greater your opportunity to double your sales.

            Action:  Sit down and create a very tight list of the ‘who’, defined as clearly as you can.

2/        WHAT!

            What is it that you are selling?

            I know you might think this a crazy question, but so many people cannot put it in terms that I, as the potential buyer, need to know.

            If I, as the potential buyer, cannot understand the what – then am I ever going to buy?

            You might sell many things, but what is your key product?

            If you sell insurance – which type is the lead product?

            If you sell computer support – which is the lead service?

            If you sell printing – what is your lead product?

            Action:  Sit down and create a priority list defining what you sell.

3/        WHERE!

            Geographically, where are you targeting your business?

            I could say I sell worldwide.

            But I do not market what I offer worldwide.

            Especially today, with local marketing on the web, this is critical to generating the greatest value from your investment.

            Most people don’t think about this, but you should.

            Action: Determine the answer.

4/        HOW!

            Now this is the one that takes all the work.

            Do you have a sales process?

            From initial contact to close and beyond.

            Is it documented?

            Have you tested it?

            This is where most entrepreneurs make one of their biggest mistakes.  They try and bring in a sales rep before they even have a sales process.  Then, they wonder why it did not work.

            Action: Build a process.  You can do the initial one yourself, in just very simple terms, then get some help in.  This is one of the things we do for your clients.

5/        WHY

            Why are you selling this product/service?

            This is the WOW!

            Why should I, as the buyer, get excited?

            Are you as the seller excited?

            Can you really tell me, with passion, why I should buy this product?

            Forget need – people don’t buy what they need – they buy what they want.

The 90 days to you success process is a new way of looking at your life. 

Are you ready to learn how to give yourself less time and achieve tremendous results?

Are you ready to learn how to be distracted far less?

Are you ready to things done regardless of the roadblocks?

How many of us get so stretched out that at times we wonder where we are and what we are doing? Life can get just a bit crazy when we attempt to do too many things and we end up not doing any of them very well.

Today I want to talk about focus and about how we can use this great skill to take our businesses, lives and careers to new levels of success.

Bonnie works with holistic-minded individuals to become successful entrepreneurs by creating a comprehensive online presence that reaches people around the world.  

Live video is exploding in the market today.

Facebook is going crazy with the stuff.

This author is now doing a daily live piece to help people be more successful.

I am getting amazing connections because of the visibility.

What are you doing with Live Video?

Are you integrating it into your sales process?

Why not?

If you are not increasing sales, you are decreasing sales.

I can tell you from my own experience.

As long as you are consistently growing sales you have a massive ability to stay in business.

When I look at companies that I have had the pleasure of working with over the years….

Some have grown 100, 200, 500 and even 1000%.

Some not that high.

But all have been growing.

You see, if you are not growing, you are dying.

Even in a bad economy.

Even during the downtime.

Focus on growing, put all-out effort into it and you will grow.

Today let’s talk about what you need to always be increasing your sales.

The problem with many organizations today is that they have bought into this “Ready, Fire, Aim”.
Which is a great process that I myself totally support.
The problem, however, is that they have failed to be “Ready”.
Are you truly ready?
Today I want to spend some time talking about how you get ready.
What do you need to do to get ready?
What are the steps in getting ready in the sales and marketing process?

All of us, even those of us in the business of lead generation and helping companies to increase sales, get overwhelmed by the new shiny object syndrome.  (everything looks so good). 

Daily I listen to many podcasts in my car, or while I am walking.  Most of these are centered on increasing sales.  Most are centered on some tool, some process or something new that Facebook or Instagram or Linkedin is doing and it can help increase sales.

However, the question is always, which way do I go?

Should I buy this right now?

Should I do it this week or next week?

How does it fit into my strategic and tactical plans?

But don’t feel like the Lone Ranger out there because you are not.

This is simply what the playing field looks like today.

At Coach Manny and Targeted Lead Generation, one thing we try and do is bring all this to you.  We get you to look at how this fits your strategic and tactical plans going forward.

No one can do it all, but we try to do as much as we can to help you find the right solution.  In our consulting practice we try and understand, “what is the best tool(s) for you, how long should you stay with them, and how do you stop all the static.  Further, how does it all mesh with your strategic and tactical plans?

Today I just want to hit a couple of points related to this. 

What is the best tool(s) for you?

How do you stop all the static and not get sucked in?

Are you swinging for the fence, or are you waiting for the walk on every sales call?
Are you consistently getting up to the plate and going for the wall, or are you just happy to get a hit?
Are you giving it all you have and more, or are you holding back?

Today I want to look at these 3 questions and see where they take us.