In this episode, Tim Fitzpatrick returns to share his expertise on strategic marketing for MSPs and IT professionals. Tim breaks down his proven framework of strategy, planning, and leadership, explaining how each component works together to create a robust marketing engine that drives consistent results.Key highlights include:

• Why most MSPs fail at marketing by skipping the strategy phase and jumping straight into tactics like paid ads or social media posts.
• The importance of identifying your ideal clients and crafting messages tailored specifically to their needs.
• How AI tools like ChatGPT can streamline content creation, research, and SEO optimization—but only when used strategically.
• Tips for transitioning from a referral-based business model to a scalable marketing approach that attracts new clients consistently.

Tim also introduces his new "Marketing Engine Mastery Accelerator," a group program designed to help MSPs implement these strategies affordably while receiving expert guidance.If you're ready to take control of your marketing efforts and grow your business with confidence, don’t miss this insightful conversation!=== SPONSORS

• Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/

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• Licensee: Marvin Bee
• Registered Project Name: IT Business Podcast
• License Date: January 1st, 2024
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=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast