Welcome back to TARGETED Podcast, the fastest growing podcast for men's health and success. This week, we are talking breakthroughs in sports nutrition.
Success isn't built in the gym—it starts with discipline long before anyone is watching.
In this episode, Atlas sits down with the founders of Gravity Force Sports Nutrition, Cameron Evans and Nate Mitchell, to discuss the mindset behind building a premium supplement company, maintaining elite fitness habits, balancing family life, and creating products that prioritize performance over marketing hype.
From waking up at 3:59 every morning to training for Ironman competitions, overcoming health challenges, and refusing to settle for average, this conversation explores what separates high performers from everyone else.
Why discipline beats motivation
Building successful habits before sunrise
The mindset required to build a business from scratch
Entrepreneurship and leadership lessons
Why clean nutrition matters
The truth about today's supplement industry
Health, longevity and performance
Faith, family and business balance
Why consistency creates extraordinary results
How elite performers structure their daily lives
Whether you're an entrepreneur, athlete, father, coach, or simply trying to become a stronger man, this episode delivers practical lessons that extend far beyond sports nutrition.
If you're searching for a Men's Mindset Podcast focused on leadership, discipline, self-improvement, business, health, fitness, and becoming the best version of yourself, you've found your community.
They're target - become the NIKE of the supplement world. Watch them grow.
LINKS: https://gravity-force.com/ https://www.instagram.com/gravityforcesportsnutrition https://www.facebook.com/Gravityforcesports/
LEAVE YOUR HONEST REVIEW OF GRAVITY FORCE HERE: https://share.google/lbYfoiNqvdJABce2p
01:07 - Team Gravity Force Sports Nutrition
01:27 - Say Hello to Cameron Evans
03:39 - Say Hello to Nate Mitchell
05:46 - Thoughts on Dad Bod’s and why they are bad
07:10 - Introducing the Gravity Force Sports Nutrition brand
08:39 - why some pre-workouts make your skin crawl
09:20 - The most surprising thing you found during years of research on pre-workouts available on the market today / facts about fillers
09:50 - How'd this partnership begin
10:41 - Facebook community page building communications and merging like interests
11:01 - The God factor and how faith plays a role
12:34 - Atlas’s personal 30 day test of replacing coffee with Gravity Force Pre Workout
13:11 - How Gravity Force almost didn’t happen
14:25 - Another pre workout? What’s different?
15:24 - The research journey
16:30 - The first test and what happened with an all natural pre-workout
18:31 - The results of gravity force pre-workout
19:12 - Continued testing and development
20:01 - How long does it take for Gravity Force Pre Workout to start to work = 5-15 mins
21:36 - How it’s designed to be able to take on an empty stomach
22:20 - Where is it made - It’s all American made in U.S.
23:01 - The biggest lie that supplement companies are pushing today, the R&D process uncovered “we’re underdosed”
24:26 - Why are recommended doses so high? “it’s what consumers are asking for”
25:04 - Experts living in the comments
26:11 - Why I used Gravity Force and my friends comments
27:21 - The technology war/bots
28:02 - What supplement should I buy on a tight budget, I only have $50?
29:00 - Time under tension, proven and will give results - Pre workout increases this time
29:09 - The $50 answer for training specific to outdoor activities, high heat climates, + endurance sports = electrolytes
30:20 - Why's Gravity Force Electrolytes different?
31:49 - MMA athletes praises
31:42 - Unfortunate truth about water that many new athletes don’t realize
33:00 - Vacation testimony
33:40 - Can anyone take it?\
34:10 - IV drip compared to electrolytes, how to avoid the needle
34:40 - Almost died from COVID, newly developed/available electrolytes would've worked
35:53 - Age 9-109 - real talk on electrolytes, the Costa Rica Story
36:50 - Reading ingredients from product label
37:50 - Ahman Green endorsement
40:20 - What customers don’t see?
40:53 - “There is no off switch”
42:39 - The personal / spiritual efforts needed to make this all work WITH “the no’s”
43:54 - the ups and downs of business AND how teamwork makes it easier to grow
46:51 - “We’re not done yet” “we’re not satisfied yet”
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- SPONSOR THIS SHOW/GUEST APPLICATIONS: [email protected]
No matter what your choices - aim for excellence and STAY ON TARGET.
