Join us as we chat with Joan Magat, Digital Marketing Manager at Magnolia, a B2B marketing communications agency specializing in PR and advertising. Joan reveals how Magnolia achieved a staggering 1760% ROI on SEO by focusing on targeted traffic rather than sheer volume. Discover their client acquisition strategies, the vital role of their website, and the tools they use to qualify leads. Joan also shares her insights on leadership, automation, and the power of combining traditional and digital marketing approaches. Tune in for valuable tips to boost your own marketing efforts.