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Targeting Developers with Paid Ads - VP of Paid on B2B SaaS
Marketing to Developers is a pain. Meet David Polstra, VP of Paid Media at a leading marketing agency. We talk strategies behind successful B2B SaaS go-to-market tactics.
David shares how his team excels at bringing tech space companies from 0 to 1 with paid efforts. If you're looking to understand reaching developers with Google Ads and LinkedIn?
Chapters:
00:00 - Intro
02:00 - David's Career Journey
06:30 - VP in Paid Media
10:15 - B2B SaaS: Key Strategies
14:45 - Targeting Developers:
18:30 - Large Budgets
22:00 - Personal Productivity
26:45 - Family and Work
30:15 - B2B SaaS Future Trends
34:00 - Other things
🔗 Connect with David Polstra:
https://www.linkedin.com/in/david-polstra/
🔗 Connect with Alex Elish:
Apply to be a guest - https://www.bigperformancepodcast.com/
https://www.linkedin.com/in/alexander-egorov-operations/
Hashtags:
#SaaSMarketing #DigitalAdvertising #googleads
View all episodes
By Alex ElishMarketing to Developers is a pain. Meet David Polstra, VP of Paid Media at a leading marketing agency. We talk strategies behind successful B2B SaaS go-to-market tactics.
David shares how his team excels at bringing tech space companies from 0 to 1 with paid efforts. If you're looking to understand reaching developers with Google Ads and LinkedIn?
Chapters:
00:00 - Intro
02:00 - David's Career Journey
06:30 - VP in Paid Media
10:15 - B2B SaaS: Key Strategies
14:45 - Targeting Developers:
18:30 - Large Budgets
22:00 - Personal Productivity
26:45 - Family and Work
30:15 - B2B SaaS Future Trends
34:00 - Other things
🔗 Connect with David Polstra:
https://www.linkedin.com/in/david-polstra/
🔗 Connect with Alex Elish:
Apply to be a guest - https://www.bigperformancepodcast.com/
https://www.linkedin.com/in/alexander-egorov-operations/
Hashtags:
#SaaSMarketing #DigitalAdvertising #googleads