Billion Dollar Sellers

Tariff Strategies from BDSS XI in Iceland

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Kevin King discusses tariff strategies from BDSS XI in Iceland, with insights from Pattern's Rob Hahn, Bernie Thompson's deferral approaches, and Brandon Young's cost-breakdown tactics, plus audience demographics and Ritu Java's AI-driven marketing strategies.

Key Points Discussed:
  • Strategic approaches to the new tariff landscape from top Amazon sellers
  • Understanding tariffs as trade deficit based rather than reciprocity based
  • Bonded warehouse deferral strategies to minimize immediate financial impacts
  • "First sale doctrine" cost-saving methods and component breakdown tactics
  • Audience demographic breakdown from BDSS XI in Iceland event
  • Shifting from keyword-driven strategies to audience-obsession and AI conversational commerce
  • Five Levels of Awareness framework for effective customer targeting
  • Optimizing listings for Amazon's Rufus AI assistant
    • Links Mentioned:
    • Trump Tariffs Are Here - The Rise of U.S. Manufacturing
    • #442 - Inside the #1 Amazon Seller in the World: Rob Hahn Reveals the 3 Secrets to E-Com Domination
    • BDSS XI Iceland Recap Video
    • BDSS XIV - Grand Hyatt Nashville April 8-12, 2026
    • X-VIP Nashville tickets
    • $100 refundable deposit for standard BDSS tickets
    • Stack Influence Platform (10% off)
    • Get Your Neurons Demo
    • BDSS XI Iceland Replays
      • Stump Bezos Answer: $2.3 trillion of the $3.4 trillion e-commerce market is from marketplaces, not direct-to-consumer sites
      Parting Shot: "If you want to make the wrong decision, ask everyone." - Naval

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      Billion Dollar SellersBy Kevin King