n this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith tackle some of the biggest topics shaping the natural products industry in Q1 of 2025, from tariffs and supply chain disruptions to food waste reduction and in-store retail innovations. With Natural Products Expo West just three weeks away, they also provide an inside look at the show’s wildfire relief initiatives, supporting Southern California communities impacted by the January wildfires. 

The discussion kicks off with a look at the looming impact of tariffs on products from China, Mexico and Canada. While Mexico’s and Canada’s are currently on pause, tariffs could shake up sourcing, manufacturing and pricing across the industry. Jessica and Adrienne explore what this means for brands, retailers and trade associations—and how businesses can prepare for potential disruptions ahead. 

Next, they examine how retailers are tackling food waste with mobile technology, making it easier for consumers to access discounted, soon-to-expire products while supporting both sustainability and affordability. They also highlight how independent retailers are enhancing the in-store experience with on-site nutrition experts, catering to health-conscious shoppers. 

As Natural Products Expo West 2025 approaches, the conversation shifts to the event’s wildfire relief efforts, with initiatives supporting food banks and rebuilding projects to aid affected communities. Tune in for key insights on the evolving retail landscape, industry challenges and how brands can navigate the road ahead.