In this episode of the Eight Figure Product CEO, Luke Peters sits down with Jason Shefrin—President and CEO of UB Group, a PE-backed furniture company with $250M–$500M in revenue. Jason runs a global supply chain operation with 300 employees, and sources nearly everything from overseas.

Jason shares how he’s managing rising tariffs, freight issues, and operational challenges in a competitive, product-heavy industry. He breaks down how leadership, pricing, and flexibility are key when you're steering a company through uncertain markets.

🔹 How his team navigates international sourcing while tariffs keep shifting 🔹 The difference between LTL (less-than-truckload) and small parcel—and why it matters 🔹 How private equity changes your mindset as a CEO 🔹 What he’s learned after nearly 30 years in ops and global sourcing 🔹 Advice for founders facing margin pressure from freight, materials, or tariffs

If you’re a founder-CEO selling physical products—or curious how larger operators handle scaling pain—this episode is packed with insights from someone who’s living it.

🎧 Listen now to learn how Jason runs a $250M+ brand under global pressure.