Tarji Carter has been in franchise development for many years.  Beginning with Carvel and Cinnabon at Focus Brands, and stops along the way at Dunkin Donuts, WIngstop and Bojangles.  Today, she is the President of Guest First Services, a boutique consultancy and the Founder and President of The Franchise Player, a revolutionary initiative that aims to expand the number of Black-owned franchises across the country, by providing education, resources, and opportunities to aspiring franchisees and small business owners.

She operates out of suburban Atlanta, developing and executing strategic franchise expansion plans and lead-generation tactics for her brand partners.  On her Guest First Services website she says, "If You Don’t Build Your Dreams, Someone Will Hire You to Build Theirs!"  Well, in Tarji's case, she's got the best of both worlds.  She has built her dream of owning her own business AND her clients hire her to help them build theirs.  Well, how's that for win/win?