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When you think of cutting edge marketing campaigns, local government is certainly not the first industry that comes to mind.
But that might be about to change!
There are a handful of creators around the world working to improve the way governments convey their message to citizens, and we were lucky enough to speak with one such innovator.
Collin Rainey worked with the Indiana State Government to revamp the way they communicate with small business owners in the state. In the process, he helped them save over $200,000!
In mid-2018, after spending decades working at South Africa’s largest telecom provider, Dessie Moonsamy decided to strike out on his own, and start a digital marketing agency, DLTM Consulting,
We spoke to him this week, to find out how he has successfully made the transition from climbing the corporate ladder to running his own business, and how chatbots have helped him stand out in a crowded industry.
The DMV is notorious for its terrible customer experience, and one bot creator in Montana, Levi Worts, set about changing that by creating one of the largest and most effective government chatbot customer service systems in the world.
We spoke to him to get an insight into the sort of value that the Montana DMV and its citizens are getting out of their TARS chatbots.
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