In this episode of E-Coffee with Experts, our host Ranmay chats with Tarun Gehani, SEO Director at Pure Visibility, a Google and Microsoft Partner agency that’s been helping businesses grow online since 2005.

Tarun shares his journey from self-taught web designer to leading SEO for Fortune 500 brands. He breaks down how early side hustles shaped his marketing mindset, the moment he realized SEO was more than just rankings, and why link building, content authority, and AI search visibility still matter in 2025.

We talk about why SEO isn’t dead, it’s just evolving faster than ever. Tarun dives into the shift from focusing on pretty websites to driving real ROI, and how to use PPC insights to fuel your organic SEO strategy. He also shares why building authority now means showing up across search engines, AI platforms, and social media.

For young marketers and founders, Tarun offers a clear message: just start. Learn by doing, build momentum, and don’t let imposter syndrome hold you back.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:30: Meet Tarun Gehani from Pure Visibility

00:30 - 01:15: How a band website started it all

01:15 - 02:00: Learning HTML and switching to WordPress

02:00 - 02:45: First clients and early business wins

02:45 - 03:30: Realizing SEO brings more value than design

03:30 - 04:15: Competing with big agencies and finding his edge

04:15 - 05:00: Standing out with SEO when others didn’t

05:00 - 05:50: Building a team and letting go of solo work

05:50 - 06:35: SEO vs PPC, which works better?

06:35 - 07:15: How PPC helps improve your SEO strategy

07:15 - 08:10: Is SEO dying with AI and ChatGPT?

08:10 - 09:00: TikTok vs Google, search habits are changing

09:00 - 09:45: Why showing up online still matters

09:45 - 10:30: Link building in 2025, still important?

10:30 - 11:20: What the Google algorithm leak revealed

11:20 - 12:05: Advice for new marketers: just begin

12:05 - 12:45: Don’t wait, learn by doing

12:45 - 13:30: How to deal with imposter syndrome

13:30 - 14:10: What he would change in his journey

14:10 - 15:15: Rapid-fire: fun facts and real moments

15:15 - 16:15: Friday fun, family time & first paycheck

16:15 - 17:37: Final advice from Tarun

 Connect with Tarun Gehani

 https://www.linkedin.com/in/tarungehani

 purevisibility.com

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