In this episode, you will learn:
How to be part of the solution not part of the problemWhy you should take the road less traveled and don't be afraid where it leads. You'll surprise yourself.Not to be scared to make mistakes; it's the only way to learnTo follow your heart and the money will follow after.That it's OK to chase the money for a short while, but have a Plan B.Why you should not ask for permission, rather for forgivenessHow the benefits of food tourism ripple out to all areas of the economy.Why providers should not focus on creating just a product. Instead, they should create an experience. (This is similar to our Association's long-standing quote, "Serve a memory, not a meal).Discussed in this episode:
John's links:
John on Academia.edu
The Taste of Place podcast is sponsored by the World Food Travel Association’s Taste of Place movement. Taste of Place is a global initiative that celebrates culinary culture, food heritage, and the makers behind them. Through the movement, travelers and consumers are encouraged to connect more deeply with destinations and products through their unique flavors and traditions. Learn more at JoinTasteofPlace.org.