<p>Today's guest, <a href="https://www.linkedin.com/in/brigidharris/" target="_blank" rel="ugc noopener noreferrer">Brigid Harris</a>, has over 25 years of executive experience in marketing and sales. She has run DTC programs for Markham Vineyards, Stag's Leap, Robert Mondavi, Prisoner, and more. Now, she and her husband own <a href="https://www.bedarravineyards.com/" target="_blank" rel="ugc noopener noreferrer">Bedarra Vineyards</a>. We asked her about her experience developing tasting programs that attract and engage guests. </p>

Today's guest, Brigid Harris, has over 25 years of executive experience in marketing and sales. She has run DTC programs for Markham Vineyards, Stag's Leap, Robert Mondavi, Prisoner, and more. Now, she and her husband own Bedarra Vineyards. We asked her about her experience developing tasting programs that attract and engage guests.

<p>Today's guest, <a href="https://www.linkedin.com/in/brigidharris/" rel="noopener noreferrer">Brigid Harris</a>, has over 25 years of executive experience in marketing and sales. She has run DTC programs for Markham Vineyards, Stag's Leap, Robert Mondavi, Prisoner, and more. Now, she and her husband own <a href="https://www.bedarravineyards.com/" rel="noopener noreferrer">Bedarra Vineyards</a>. We asked her about her experience developing tasting programs that attract and engage guests. </p>

Tasting Programs that Attract Guests: Guest Brigid Harris

On TheWineProPodcast, we talk all things wine biz—marketing, sales, winemaking, vineyard sorcery, new crap you need to keep your winery going—you name it. We bring in the experts, the insiders, and the vendors who keep this industry buzzing.
Your fearless host? Christine Fife—wine sales and marketing strategist and mountain-moving maverick. Find out more at SellingWineStrategies.com.

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On TheWineProPodcast, we talk all things wine biz—marketing, sales, winemaking, vineyard sorcery, new crap you need to keep your winery going—you name it. We bring in the experts, the insiders, and the vendors who keep this industry buzzing. Your fearless host? Christine Fife—wine sales and marketing strategist and mountain-moving maverick. Find out more at SellingWineStrategies.com.

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Tasting Programs that Attract Guests: Guest Brigid Harris

Tasting Programs that Attract Guests: Guest Brigid Harris