Why Is It So Hard to Find High Proof Tequila? | More Flavor, Not More Burn
Why is it so hard to find **High Proof Tequila**?
In this video, we explore why high proof tequila is still difficult to find in many liquor stores and why so many store owners say it "just doesn't sell."
We discuss why many people assume higher proof means more burn, while experienced tequila enthusiasts, bartenders, and longtime agave lovers often seek out high proof expressions because of their flavor.
Topics covered in this video include:
• Why High Proof Tequila is difficult to find
• Why Liquor Stores don't carry more High Proof Tequila
• High Proof Tequila vs More Burn
• More Flavor, Not More Burn
• Why High Proof Tequila offers one of the purest expressions of agave
• Why more distilleries are releasing High Proof expressions
• Why education matters for tequila consumers
We also discuss three high proof tequilas featured in this video:
Why do High Proof Tequilas not sell well at liquor stores?
Is it the higher price, the lack of education, or do people simply assume higher proof means it's too strong?
Leave your thoughts in the comments.
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Sip wisely. Sip responsibly. Drink some good freaking tequila. Cheers!
© Tasting Tequila with Brad
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