Tau Unbound | Tel Aviv 360

Asa Shapira, Head of Marketing and Advertising Strategy Track, Department of Communication

Media expert Asa Shapira is Ido Aharoni’s guest in this episode. He serves as the Head of Marketing and Advertising Strategy Track, Department of Communication. Joined the Department of Communication in 2020. Expert on media, fake news, politics, etc. For more than a decade, he had been managing the advertising strategy of some of the leading brands in Israel. He gained his experience working at leading advertising agencies such as McCann, Adler Chomsky, Reuveni Friedan, and as VP of Strategy and LEAD Partner at OGILVY. Today, as an independent professional, he specializes in researching consumer behavior while integrating insights from cultural research to behavioral economics and evolutionary psychology. He holds an MA in Political Communication from the Hebrew University, alongside studies in marketing and advertising at the University of Illinois.

In this episode we discussed the historical background of the evolution of information in media in recent history, its main features and challenges, the impact of AI, fake news, regulatory environment, and the unique case of Israel.

TAU Unbound in Spotify & Apple Podcast:

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Tel Aviv 360, Israel's largest and most diverse podcast about research and innovation

• Tel Aviv 360 official website ◄ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://360tau.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Prof. Roni Stauber, Director of the Goldstein-Goren Diaspora Research Center, Director of the Diploma Program in Archival and Information Science

Our guest in this new episode is Prof. Roni Stauber. He is an Israeli historian of moden Jewish history, an associate professor in the Department of Jewish History at Tel Aviv University, a member of the Yad Vashem Scientific Committee, head of the Goldstein-Goren Center for Diaspora Studies, and head of the Certificate Program in Archival and Information Studies. Stauber’s main field is the study of collective memory. He deals with the interplay between politics and diplomacy, and collective memory and historiography with a focus on the formation of Holocaust consciousness in Israel and around the world.

In the past decade, his research has focused primarily on relations between Israel and West Germany in the 1950s and 1960s. His book 'The Lesson for a Generation' analyzed the positions that took shape in public thought in Israel in the 1950s regarding the issue of the "Jewish response" to the Holocaust. The book, which won the "Mordechai Ish-Shalom Prize in the History of the Land of Israel" in 2002, discusses the connection between the general worldview of figures and movements who took part in public discourse in Israel in the early years of the state, and their attitude to the ways in which the Jewish public responded during the Holocaust. An English version of the book was published after changes and adjustments under the title: The Holocaust in Israeli Public Debate in the 1950s, Ideology and Memory. One of the central issues discussed in these books is the complex attitude of the political establishment in Israel to the memory of the Holocaust. On the one hand, the state emphasized the connection between the Holocaust and the revival; on the other hand, the power of the traumatic memory, which affected both society and the political establishment, clashed with the ideology of "statehood" and the desire to establish a "normal" society concerned with security, creativity, and construction. The validity of the claim regarding the complex attitude of the Israeli establishment to the memory of the Holocaust Stauber examined in his research on Israeli-German relations in the years 1953–1965. His latest book, Diplomacy in the Shadow of Memory: Israel and West Germany, 1953–1965, was published in 2023 and an English edition is forthcoming. A series of articles by him, discussing various aspects of these relations, were published in Hebrew, English and German journals. His research is based on extensive archival material, some of which has only been uncovered in recent years in archives in Israel, Germany, the United States and the United Kingdom.

TAU Unbound in Spotify & Apple Podcast:

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Tel Aviv 360, Israel's largest and most diverse podcast about research and innovation

• Tel Aviv 360 official website ◄ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://360tau.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Hanna Jahanforooz, Alliance Center for Iranian Studies, Tel Aviv University

Our guest is the Tehran-born analyst, researcher, and musician Hanna Jahanforooz. She describes herself as ‘an Iranian cultural researcher, lecturer, and world music singer.’ She immigrated to Israel at the age of 12 following the Islamic Revolution. She holds a Master's degree in Middle Eastern and African Studies from Tel Aviv University, and frequently appears in the media and on various stages to analyze society, culture, and the status of women in Iran.

Her life's mission is to separate the brutal regime from the people and the glorious culture in the Israeli mind. ‘Iran is a 2,500-year-old cultural treasure. My goal in music and research is to be a bridge,’ she says. In her research, she reveals the painful sides of Iran that the media doesn't show: such as street children who help support their families by working on the streets, and the wrestlers, the folk cultural heroes, who came out against the regime."

TAU Unbound in Spotify & Apple Podcast:

⁠https://360tau.com/TAU-Unbound_Spotify⁠

⁠https://360tau.com/TAU-Unbound_ApplePodcast⁠

__________________

Tel Aviv 360, Israel's largest and most diverse podcast about research and innovation

• Tel Aviv 360 official website ◄ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://360tau.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Tel Aviv 360 in Instagram ◄ ⁠⁠⁠⁠⁠https://360tau.com/Instagram⁠⁠⁠⁠⁠

• Tel Aviv 360 in Facebook ◄ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://360tau.com/Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Tel Aviv 360 in WhatsApp (Silent group) ◄ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://360tau.com/WhatsApp⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Guest: Prof. Hadas Mamane, The school of mechanical engineering, head of the Environmental Engineering Program Tel Aviv University

Our guest is water and waste expert Prof. Hadas Mamane. She is a Professor at the school of mechanical engineering, at the faculty of engineering, Tel-Aviv University (TAU); and the head of the Environmental Engineering Program and the Water Energy Lab. Also, she is the International Ultra Violet Association co-VP for emerging countries, and co-founder of BeyondBlue https://beyond-blue.global/home and co-founder of greenLi, which extracts Lithium from brines.

Her passion and mission is to develop sustainable technologies. Her lab site states: "We integrate, research, diversify, adapt, dream and connect to the global crisis.” One of the biggest challenges facing the world today is access to potable water. Therefore, it is essential to acquire the relevant knowledge to deal with today's unsolved water problems and the water problems that lie ahead.

"Water is life. Without potable water, humanity cannot exist," says Prof. Hadas Mamane, from the Water Technology Research Laboratory at Tel Aviv University. "The thing that matters most to me in the world is addressing environmental problems, and for me, the mere fact that I have the opportunity to deal with it all the time is an achievement.”

TAU Unbound in Spotify & Apple Podcast:

https://360tau.com/TAU-Unbound_Spotify

https://360tau.com/TAU-Unbound_ApplePodcast

__________________

Tel Aviv 360, Israel's largest and most diverse podcast about research and innovation

• Tel Aviv 360 official website ◄ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://360tau.com⁠⁠⁠⁠⁠⁠⁠⁠

• Tel Aviv 360 in Instagram ◄ ⁠⁠⁠⁠https://360tau.com/Instagram⁠⁠⁠⁠

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Our guest is Nachum Dershowitz, an American-born Israeli scholar and Professor Emeritus of Computer Science and AI at TAU. He is internationally renowned for foundational contributions to theoretical computer science, including the Dershowitz–Manna ordering and the recursive path ordering—both widely used to prove that computational processes eventually terminate rather than run indefinitely.

His research spans a wide range of fields, including logic, artificial intelligence, natural language understanding, calendar algorithms, and the application of computational methods to medicine, archeology, and the humanities.

In recent years, Dershowitz has been made major contributions to the digitization and study of Hebrew manuscripts, including the Dead Sea Scrolls and the Cairo Genizah (a vast repository of discarded medieval Hebrew texts). By applying AI-driven methods to manuscript images, his work helps decipher texts, reconstruct fragmented documents, and recover forgotten histories and cultural treasures.

TAU Unbound in Spotify & Apple Podcast:

https://360tau.com/TAU-Unbound_Spotify

https://360tau.com/TAU-Unbound_ApplePodcast

__________________

Tel Aviv 360, Israel's largest and most diverse podcast about research and innovation

• Tel Aviv 360 official website ◄ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://360tau.com⁠⁠⁠⁠⁠⁠⁠

• Tel Aviv 360 in Instagram ◄ ⁠⁠⁠https://360tau.com/Instagram⁠⁠⁠

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• Tel Aviv 360 in Spotify ◄⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://360tau.com/Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Our guest in this new episode is Israel historian Prof. Orit Rozin, from the Faculty of Humanities, Dept. of Jewish History. Her areas of research are vast: Social, cultural, and legal history of Israel; Relations between citizens and state; Jewish immigration;

Law and national identity; Women’s History; Civil and social rights; History of emotions; Food history; The Arab-Israeli Conflict; Terror and civil society. In her unique approach she is bringing into consideration the emotional aspects of history, looking at immigrant groups, for example, from a unique perspective.

Prof. Rozin is the author of three books: Her first book, The Hard Duty of Love, Individual and Collective in Israel in the Fifties (2008), won the Jonathan Shapira Prize from the Association for Israel Studies in 2009. Her second book, A Home for All Jews: Citizenship, Rights and National Identity in the New Israeli State, won second place in the Jordan Schnitzer Prize from the Association for Jewish Studies. Her third book, Emotions of Conflict, Israel 1949-1967, won the Chaikin Institute for Geostrategy Prize in 2025, the Best Book Award from the European Association for Israel Studies, and a Commendation from the Association for Israel Studies. In this episode we discussed her first two books.

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Tel Aviv 360, Israel's largest and most diverse podcast about research and innovation

• Tel Aviv 360 official website ◄ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://360tau.com⁠⁠⁠⁠⁠⁠

• Tel Aviv 360 in Instagram ◄ ⁠⁠https://360tau.com/Instagram⁠⁠

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• Tel Aviv 360 in WhatsApp (Silent group) ◄ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://360tau.com/WhatsApp⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Tel Aviv 360 in Spotify ◄⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://360tau.com/Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠

Our guest in today’s episode is Prof. Yael Hanein, a Full Professor of Electrical and Computer Engineering at Tel Aviv University, Chair of Convergent Engineering, and the Director of the Neuro-Engineering Lab. She is also the CTO and co-founder X-trodes. She published over 100 scientific articles and registered six patents. Prof. Hanein specializes in neuronal interfaces, in particular, the study of new micro and nano devices aimed to interface directly and indirectly with the brain. Her current projects, which we discussed in our conversation, include: novel materials for artificial retina applications, and skin electronics for electrophysiology.

“One of the enormous advantages of academia is that you are surrounded by young and very talented people your whole life, people who are motivated, with a desire to learn and research," says Hanein.

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Tel Aviv 360, Israel's largest and most diverse podcast about research and innovation

• Tel Aviv 360 official website ◄ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://360tau.com⁠⁠⁠⁠⁠

• Tel Aviv 360 in Instagram ◄ ⁠https://360tau.com/Instagram⁠

• Tel Aviv 360 in Facebook ◄ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://360tau.com/Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

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• Tel Aviv 360 in Spotify ◄⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://360tau.com/Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠

Our guest in this new episode is an academic super star: Prof. Carmit Levy who is the Chair of the Department of Human Molecular Genetics & Biochemistry at the Gray Faculty of Medicine. Levy is a renowned researcher in the area of skin cancer.

Prof. Levy and her team recently made a groundbreaking discovery involving a protein called Ly6a, which acts as a “brake” on the immune system. This protein, expressed both after UV exposure and in tumors, prevents immune cells from attacking cancer effectively. In experimental studies, the team showed that blocking Ly6a with a specific antibody reactivated the immune response, causing tumors to shrink—even in cases resistant to existing immunotherapies. This research, published in Nature Communications, not only advances our understanding of the immune system but also points toward entirely new treatment possibilities. Join us as we explore with Prof. Levy how this discovery was made, its future potential, and what it means for the fight against cancer.

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Tel Aviv 360, Israel's largest and most diverse podcast about research and innovation

• Tel Aviv 360 official website ◄ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://360tau.com⁠⁠⁠⁠

• Tel Aviv 360 in Instagram ◄ https://360tau.com/Instagram

• Tel Aviv 360 in Facebook ◄ ⁠⁠⁠⁠⁠⁠⁠⁠https://360tau.com/Facebook⁠⁠⁠⁠⁠⁠⁠⁠

• Tel Aviv 360 in WhatsApp (Silent group) ◄ ⁠⁠⁠⁠⁠⁠⁠⁠https://360tau.com/WhatsApp⁠⁠⁠⁠⁠⁠⁠⁠

• Tel Aviv 360 in Spotify ◄⁠⁠⁠⁠⁠⁠⁠⁠ https://360tau.com/Spotify⁠⁠⁠⁠⁠⁠⁠⁠

Prof. Lihi Adler-Abramovich, Department of Oral Biology, The Goldschleger School of Dental Medicine, the Gray Faculty of Medical and Health Sciences at Tel Aviv University

Prof. Lihi Adler-Abramovich, Ph.D. is with the Department of Oral Biology at The Goldschleger School of Dental Medicine which is part of the Gray Faculty of Medical and Health Sciences at Tel Aviv University. She is also with The Center for Nanoscience and Nanotechnology and The Center for the Physics and Chemistry of Living Systems, both at TAU.

In this new episode Prof. Adler-Abramovich is educating us about applications of nano science and materials designed and fabricated in a lab that were inspired by nature (bio-inspired materials). What started as applications for dental sciences, especially with bones, became critically important due to applications across the board from Osteoporosis among the elderly (Osteoporosis is a condition that weakens bones, making them more prone to fractures. It is a common condition, especially in postmenopausal women and older adults), to the regeneration of skin cells.

Prof. Lihi: "In my Laboratory of Bioinspired Materials is focused on mimicking self-assembly processes that occur in nature, including biomineralization and the organization of short peptides and amino acids into ordered nanostructures. We are a material science laboratory with emphasis on organic chemistry and medical-biological applications. The group is developing new organic materials that are used for various applications, such as 3D hydrogels for bone tissue regeneration, which exhibit extraordinary mechanical properties and durability, along with biocompatibility and controlled drug release."

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Tel Aviv 360, Israel's largest and most diverse podcast about research and innovation

• Tel Aviv 360 in Facebook ◄ ⁠⁠⁠⁠⁠⁠⁠https://360tau.com/Facebook⁠⁠⁠⁠⁠⁠⁠

• Tel Aviv 360 in WhatsApp (Silent group) ◄ ⁠⁠⁠⁠⁠⁠⁠https://360tau.com/WhatsApp⁠⁠⁠⁠⁠⁠⁠

• Tel Aviv 360 in Spotify ◄⁠⁠⁠⁠⁠⁠⁠ https://360tau.com/Spotify⁠⁠⁠⁠⁠⁠⁠

• Tel Aviv 360 official website ◄ ⁠⁠⁠⁠⁠⁠⁠https://360tau.com⁠⁠⁠⁠

Dr. Guy Stiebel, The Department of Archaeology and Ancient Near Eastern Cultures, Tel Aviv University

Dr. Guy Stiebel is a senior lecture at the Department of Archaeology at Tel Aviv University. His areas of expertise include the Martial archeology (with an emphasis on the Roman army and the site of Masada) and the interface between material culture and historical sources – both are critically relevant to contemporary debates and insights. Deploying advanced technology and forensic tools, Guy is able to familiarize us with people that lived thousands of years ago. His knowledge of their lives is astonishingly intimate and specific. In this new episode Dr. Stiebel, as the Head of the Neustadter Family Expedition to Masada, is sharing anecdotes from his rich history of excavations.

Those of you who would like to volunteer with his team, please reach out to the following address: [email protected]

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Tel Aviv 360, Israel's largest and most diverse podcast about research and innovation

• Tel Aviv 360 in Facebook ◄ ⁠⁠⁠⁠https://360tau.com/Facebook⁠⁠⁠⁠

• Tel Aviv 360 in WhatsApp (Silent group) ◄ ⁠⁠⁠⁠https://360tau.com/WhatsApp⁠⁠⁠⁠

• Tel Aviv 360 in Spotify ◄⁠⁠⁠⁠ https://360tau.com/Spotify⁠⁠⁠⁠

• Tel Aviv 360 official website ◄ ⁠⁠⁠⁠https://360tau.com⁠