In this podcast, Julie Allen (National Tax Services Market Leader), David Swenson (Tax Controversy and Dispute Resolution Global Leader), Greg Ossi (Principal in PwC’s Transfer Pricing practice), Marco Fiaccadori (Principal in PwC’s Transfer Pricing practice), and Kartikeya Singh (Partner in PwC’s Transfer Pricing practice) discuss immediate focus areas, including background on a coordinated, holistic response to covid-19, cash management, modeling and operating model considerations, and then the speakers move on to a discuss Transfer Pricing in a down economy, including challenges for typical TP models, controversy and APMA response, TP opportunities to consider now, and down economy adjustments and refinements.