Within the last couple of months, two of the most powerful women in the music industry dropped highly anticipated albums. At the end of April, Beyoncé hit us with her country album: Cowboy Carter. About 3 weeks later Taylor Swift released The Tortured Poets Department. These two albums came after they both went on massive tours in 2023: Beyoncé’s Renaissance World Tour and Taylor’s Eras Tour–which is still going on internationally.

Today, host Ali Muldrow talks about the financial power of these two stars and their loyal followers with Misty Heggeness.

 Misty Heggeness is an associate professor of public affairs and economics at the University of Kansas. Previously she worked as a principal economist and senior advisor for the U.S. Census Bureau. Misty is the creator of Swiftynomics 101, non-traditional and free economics curriculum and teaching materials. Her research focuses on poverty & inequality, gender economics, and the high-skilled workforce and has appeared in outlets like The New York Times, Wall Street Journal, NPR, The Economist, and Science. Her forthcoming book is Swiftynomics: Women in Today’s Economy

Image by Ronald Woan on Flickr used under Creative Commons license

Did you enjoy this story? Your funding makes great, local journalism like this possible. Donate hereMore Posts for Show: A Public Affair