Thinks Out Loud: E-commerce and Digital Strategy

Taylor Swift’s Playbook Shows Why the Modern Marketing Team is a Media Company (Thinks Out Loud Episode 324)


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This should be a fun one, Big Thinkers. You probably heard that Taylor Swift just re-recorded and released an updated version of her breakthrough album, Fearless. What in the world could that possibly have to do with digital strategy or digital marketing? A lot more than you might think. In fact, the playbook followed by Taylor Swift, Dave Chappelle, and companies like Google, HubSpot, Marriott, and NerdWallet shows why the modern marketing team is a media company.
What does it mean that “the modern marketing team is a media company” for you and your business? What are the lessons in Taylor Swift’s playbook? And how can you put those lessons to work to connect with customers?
In this episode of Thinks Out Loud, we’ll take a look at these questions and offer some insights at the current state of digital marketing. We’ll dive into what you can learn from these notable folks. We’ll uncover exactly why the modern marketing department is a media company. And we’ll talk about what you need to do to put this playbook to work for your business.
Want to learn more? Here are the show notes for you.
Thinks Out Loud Episode 323: Digital Transformation is All About Customers Headlines and Show Notes
Show Notes and Links
As always, here are the "regular" show notes, detailing links and news related to this week’s episode. Take note, there are a lot of links this week based on the wide-ranging discussion. Be sure to check out all those that matter for your business once you’ve given the episode a listen.

* Non-Fungible Taylor Swift – Stratechery by Ben Thompson
* Publishers and the Smiling Curve – Stratechery by Ben Thompson
* When people are your brand
* Is Content a Strategic Product for Your Business? (Thinks Out Loud Episode 319)
* Is "Content is King" Dead? (Thinks Out Loud Episode 306)
* The Rebirth of Trusted Gatekeepers (Thinks Out Loud Episode 307)
* The Biggest Risk to Your Business? Becoming a "Hidden Intermediary"
* Is Content Still King or Have the Gatekeepers Won? (Thinks Out Loud Episode 328)
* Danny Sullivan (technologist) – Wikipedia
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...more
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Thinks Out Loud: E-commerce and Digital StrategyBy Tim Peter

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