In this episode, our guest is Taz Bareham, former fractional and now full-time CMO. We’re diving into how marketers are using AI, their favourite tools & use cases.

Whilst we’ve surveyed top Aussie marketers for their insights into the topic, Taz brings a unique perspective, having spent over 20 years solving most business and marketing problems across SaaS, Tech & beyond. We cover how to approach the fast-changing AI landscape effectively and provide practical use cases to help you stay ahead.

We hope you enjoy the show.

Join our free marketing community: ⁠my2cents.com.au

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Links/Sources mentioned:

• Nicole Leffer [LinkedIn] - AI advisor to CMOs

• Course from Nicole Leffer: Foundations of generative AI for b2b marketing

• AI in Marketing folks to follow on:

• LinkedIn - Megan Bowen | William Choi | Andrew Bolis | Paul Roetzer | Dave Birss

• Youtube - AIExplained | CodeWithChris | The AI Show Podcast [Marketing AI Institute] | Matt Wolfe | MattVidPro | Marketing Against the Grain [Hubspot]

• Newsletters: Ben’s Bites | The Neuron | Christopher S. Penn | the rundown ai

Connect with Taz Bareham:

• Linkedin: Taz Bareham

• Website: CMO at Fairsupply

Connect with your hosts:

• Linkedin: Chris Jowsey | Fractional CMO at NuggetDigital

• Linkedin: Denise Rainey | Fractional CMO at Rainey Day Digital

Connect with My 2 Cents:

• Website: https://my2cents.com.au/

• Linkedin: my2cents

• Youtube: @my2cents_Australia

• Apple Podcasts: My2Cents Marketing Podcast

Spotify Podcasts: My2Cents Marketing Podcast