In this episode, we are joined by Christian Young, co-founder of Lord Howe Island Distilling Co., to talk all things email marketing and brand building.

We dive into how email remains one of the most powerful tools for creating direct customer relationships, especially during uncertain times like COVID-19. Christian shares how his team embraced innovative strategies, leaned into storytelling, and prioritised community engagement to grow their brand.

We also explore the metrics that matter in email marketing, the challenges of indirect sales, and why delivering a strong customer experience is key to long-term success.

We hope you enjoy the show.

Join our free marketing community: ⁠my2cents.com.au

Connect with Christian Young:

• Linkedin: Christian Young

• Website: https://lhidistillingco.com.au/ 

Connect with your hosts:

• Linkedin: Chris Jowsey | Fractional CMO at NuggetDigital

• Linkedin: Denise Rainey | Fractional CMO at Rainey Day Digital

Connect with My 2 Cents:

• Website: https://my2cents.com.au/

• Linkedin: my2cents

• Youtube: @my2cents_Australia

• Apple Podcasts: My2Cents Marketing Podcast

• Spotify Podcasts: My2Cents Marketing Podcast

In this episode, our guest is Zac King, Fractional VP Sales and founder of The Fractional Exec Community. We delve into the intricacies of email marketing, focusing on the 'Show Me You Know Me' approach. 

We discuss the importance of personalisation, the role of AI in enhancing email strategies, and how to measure success through key performance indicators. We address the challenges faced in cold outreach and emphasise the need for persistence and creativity in crafting effective email campaigns.

We hope you enjoy the show.

Join our free marketing community: ⁠my2cents.com.au

Links/Sources mentioned:

• ​Linkedin: Zachary King
• ​AI in sales view [Jason Lemkin] - https://www.saastr.com/where-ai-will-and-wont-replace-sales-reps-in-2026/
• ​View on email  [Jason Lemkin] - https://www.saastr.com/email-is-amazing-you-just-have-to-use-it-properly/

Connect with Zachary King:

• ​Linkedin: Zachary King
• ​Website: Zachary King Fractional VP Sales

Connect with your hosts:

• ​Linkedin: Chris Jowsey | Fractional CMO at NuggetDigital
• ​Linkedin: Denise Rainey | Fractional CMO at Rainey Day Digital

Connect with My 2 Cents:

• ​Website: https://my2cents.com.au/
• ​Linkedin: my2cents
• ​Youtube: @my2cents_Australia
• ​Apple Podcasts: My2Cents Marketing Podcast
• ​Spotify Podcasts: My2Cents Marketing Podcast

In this episode, our guest is Taz Bareham, former fractional and now full-time CMO. We’re diving into how marketers are using AI, their favourite tools & use cases.

Whilst we’ve surveyed top Aussie marketers for their insights into the topic, Taz brings a unique perspective, having spent over 20 years solving most business and marketing problems across SaaS, Tech & beyond. We cover how to approach the fast-changing AI landscape effectively and provide practical use cases to help you stay ahead.

We hope you enjoy the show.

Join our free marketing community: ⁠my2cents.com.au

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Links/Sources mentioned:

• Nicole Leffer [LinkedIn] - AI advisor to CMOs

• Course from Nicole Leffer: Foundations of generative AI for b2b marketing

• AI in Marketing folks to follow on:

• LinkedIn - Megan Bowen | William Choi | Andrew Bolis | Paul Roetzer | Dave Birss

• Youtube - AIExplained | CodeWithChris | The AI Show Podcast [Marketing AI Institute] | Matt Wolfe | MattVidPro | Marketing Against the Grain [Hubspot]

• Newsletters: Ben’s Bites | The Neuron | Christopher S. Penn | the rundown ai

Connect with Taz Bareham:

• Linkedin: Taz Bareham

• Website: CMO at Fairsupply

Connect with your hosts:

• Linkedin: Chris Jowsey | Fractional CMO at NuggetDigital

• Linkedin: Denise Rainey | Fractional CMO at Rainey Day Digital

Connect with My 2 Cents:

• Website: https://my2cents.com.au/

• Linkedin: my2cents

• Youtube: @my2cents_Australia

• Apple Podcasts: My2Cents Marketing Podcast

Spotify Podcasts: My2Cents Marketing Podcast

In this episode, our guest is Michelle Kvello, Fractional CFO & founder of Lantern Partners, named one of the Top 50 Women in Accounting. We’re discussing marketing budgets, how they’re set and how they’re typically spent.

Whilst we’ve surveyed top Aussie marketers for their insights into the topic, Michelle shares her unique perspective as a successful CFO, advisor to Start-ups & SMBs in Australia, and small business owner who has developed her own unique and successful approach to marketing. We cover how best to approach marketing budgets during an economic downturn with super practical advice for Aussie marketing leaders and small business owners.

We hope you enjoy the show.

Join our free marketing community: my2cents.com.au