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Here at TBA Outdoors, we are a band of marketing brothers and sisters who are fully immersed in the outdoors. We don’t just work outside, we live outside. We believe we have a unique advantage. As a s... more
FAQs about TBA Outdoors - Outdoor Marketing Podcast:How many episodes does TBA Outdoors - Outdoor Marketing Podcast have?The podcast currently has 22 episodes available.
September 22, 2023Episode 22: Cary Murphy, Chief Strategy Officer at TBA OutdoorsTBA Outdoors Chief Strategy Officer Cary Murphy, joins host Todd Fuller for a very candid conversation around the importance of brand strategy and the new frontier of customer research. Does your brand have an identity crisis? Are you looking to reduce customer acquisition costs and truly understand who your best customer is? You do not want to miss this episode...Cheers!...more31minPlay
June 30, 2023Episode 21: Kokopelli OutdoorsKyle Rajaniemi from Kokopelli Outdoors talks with host Todd Fuller about their new product launch coming at ICAST 2023. Known for the lightest, most durable packrafts on the planet, their new inflatable boat for the angling market is going to get some serious attention. Grab a cold one or your favorite rum and enjoy!...more25minPlay
June 05, 2023Episode 20: Pop's BirdingHost Todd Fuller is joined by Bethany Sloan and Pete Stankovich of Pop's Birding. Yes, that's right we are talking about the brand that invented the hummingbird swing. We are so excited to share their "Made In USA" story with all of you. Enjoy this episode!...more32minPlay
March 24, 2023Episode 19: John West of Outdoor America and Obsession MediaHost Todd Fuller welcomes co-founder of Obsession Media and Outdoor America, John West. John, a long time outdoor industry media professional, shares the vision for Outdoor America's new media platform and the opportunities for brands to reach outdoor consumers. If you are looking for a great place to cost effectively reach new customers, give it a listen. Grab a cold one and enjoy!...more39minPlay
February 01, 2023Episode 18: Shawn Bean of Bonnier MediaVP and the Chief Editorial Director Shawn Bean of Bonnier Media, joins host Todd Fuller for a very interesting conversation around the challenges of content creation, distribution and reaching the outdoor consumer. A walk down memory lane and the future opportunities for brands to connect with media, outdoor editors and their target customer. Shawn's perspective is insightful and his passion infectious. You will enjoy this one for sure!...more46minPlay
January 05, 2023Episode 17: Parallel EyewearTBA Outdoors podcast host, Todd Fuller, welcomes new DTC brand Parallel Eyewear to the TBAO family and digs into their brand story. Started by avid outdoorsmen, golfers, CEO David Johnson and COO Ray Sphire, they have developed a solid go to market strategy for technical sunglasses in the outdoor and the golf industry. Always cool to hear how the inspiration for new brands come to life. Give it a listen!...more41minPlay
November 16, 2022Episode 16 - Ken Reig of Eight Oh TwoHost Todd Fuller is joined by Ken Reig, President of Eight Oh Two, TBA Outdoors sister SEO & Paid Search agency. Enjoy a great conversation about Ken's journey in the marketing industry as well as some of the latest information on effective SEO & Paid Search strategies. We are super excited to have Ken and his team of outdoor focused marketing professionals in the family. Give it a listen!...more31minPlay
October 11, 2022Episode 15 - Scott Salyers of Bonnier CorporationHost Todd Fuller is joined by outdoor media veteran Scott Salyers from Bonnier Corporation. If you think that print media is dead, think again. It is still alive & well, and very much a relevant tool for reaching engaged consumers. There also may be a fishing story or two shared during their chat. Grab a cold beverage and enjoy this episode!...more30minPlay
April 21, 2022Episode 14 - Contender OneCosta/Contender One team members Capt. Jon Cooper and Capt. Quinton Dieterle talk with host Todd Fuller about the exciting Quest for the Crest sailfish tournament season, the ultimate fishing machine (Contender 44 ST) and finally winning the Burgundy Jacket. You don't want to miss this episode!...more47minPlay
April 14, 2022Episode 13 - Dr. Guy & Jessica HarveyDr. Guy & Jessica Harvey talk with host Todd Fuller about the upcoming tournament in Quepos, Costa Rica, billfish conservation efforts and the adventures that lead them to qualifying for the 2022 Offshore World Championships. Grab your favorite beverage and enjoy!...more34minPlay
FAQs about TBA Outdoors - Outdoor Marketing Podcast:How many episodes does TBA Outdoors - Outdoor Marketing Podcast have?The podcast currently has 22 episodes available.